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Naval Jelly

Fail

The top 5 products take 82% of clicks, so Naval Jelly is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$69K/yr102K searches / yr
90-day growth
+77.8%search demand this quarter
Competition
82%top-5 click share · 7 brands · 75 sellers

Flapen Score

Naval Jelly against its category

The dotted line is the Automotive average. Past it, Naval Jelly is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naval Jelly market on Amazon at a glance

Shoppers on Amazon United States searched for Naval Jelly 102K times last year and spent an estimated $69K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +77.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+77.8%
Conversion, latest week
5.3%
Market size, estimated
$69Ka year
Peak month
June2.4× the quietest month
Top search term
naval jelly43K searches a year

02 · Price

A sale here is worth $12.82.

Listings sell for $12.82 on average, from $6.66 to $29.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $12.82 that is $13K to $16K a year per listing.

Average price
$12.82under the $15 to $100 sweet spot
Price range
$6.66–$29.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #388 within Finishing. It carries 3,518 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#388in Finishing
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,518per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Naval Jelly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

75

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

2%

  • Brand 143%
  • Brand 221%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Naval Jelly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×

Search terms

Top Naval Jelly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naval jelly43K/yr
  • naval jelly rust remover32K/yr
  • navel jelly for rust removal9K/yr
  • navel jelly5K/yr
  • naval jelly rust remover gel5K/yr
  • loctite naval jelly rust dissolver3K/yr
  • loctite rust dissolver3K/yr
  • loctite naval jelly3K/yr

Reviews and returns

What reviews say buyers love and hate about Naval Jelly

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Rusts/Corrodes”
32%of negative reviews mention “Rusts/Corrodes”
0.5%of orders come back
“was covered in rust”
A buyer, on “Rusts/Corrodes”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Naval Jelly questions

Answered from the same tracked data.