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Napier Truck Tent

Fail

The top 5 brands take 100% of clicks, so Napier Truck Tent is a Fail.

Flapen Score
31
31 / 100
Ranks 7,009 of 7,287 Automotive niches · −18 vs the category median of 49
Market size
$64K/yr53K searches / yr
90-day growth
+108.2%search demand this quarter
Competition
78%top-5 click share · 4 brands · 20 sellers

Flapen Score

Napier Truck Tent against its category

The dotted line is the Automotive average. Past it, Napier Truck Tent is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Napier Truck Tent market on Amazon at a glance

Shoppers on Amazon United States searched for Napier Truck Tent 53K times last year and spent an estimated $64K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +108.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+108.2%
Conversion, latest week
0.7%
Market size, estimated
$64Ka year
Peak month
June2.6× the quietest month
Top search term
napier truck tent30K searches a year

02 · Price

A sale here is worth $186.33.

Listings sell for $186.33 on average, from $69.32 to $327.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $186.33 that is $0 to $19K a year per listing.

Average price
$186.33above the $15 to $100 sweet spot
Price range
$69.32–$327.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Truck Bed & Tailgate Accessories. It carries 1,794 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#42in Truck Bed & Tailgate Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,794per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Napier Truck Tent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Napier Truck Tent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Napier Truck Tent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • napier truck tent30K/yr
  • napier backroadz truck tent8K/yr
  • napier sportz truck tent6K/yr
  • napier truck bed tent3K/yr
  • backroadz truck tent3K/yr
  • sportz truck tent2K/yr

Reviews and returns

What reviews say buyers love and hate about Napier Truck Tent

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Size-Overall”
5.4%of orders come back
“a bit small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Napier Truck Tent questions

Answered from the same tracked data.