mtb helmet mips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$85.46avg listing price — sweet spot $15–$100
Review moat
Good651.06avg incumbent reviews — the moat a new listing must climb
Growth
Good+48.2%90-day search growth — must beat 0% to launch
Price range
Good$21.44–$150.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$425K$425K/yr · 922K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mtb helmet mips is a $425K/yr Amazon United States market (922K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
mtb helmet mips market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $342K–$427K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.1%
- Avg brand age
- 55 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Fox Racing84%
- BATFOX16%
Demand
Weekly Amazon search volume, last 17 weeks — +48.2% search growth over the last 90 days.Top mtb helmet mips search terms
- fox helmet358K/yr
- fox racing helmet73K/yr
- fox mtb helmet55K/yr
- fox v1 helmet48K/yr
- casco fox52K/yr
- batfox bike helmet28K/yr
- fox dirt bike helmet31K/yr
- fox speedframe helmet28K/yr
- fox v126K/yr
- fox helmet mtb25K/yr
Top mtb helmet mips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fox Racing Unisex Main Motocross Dirt Bike Goggle Black OS
Fox Racing$37.574.8★622 rev
Fox Racing Unisex-Adult V Core MIPS Motocross Dirt Bike Helmet Matte Black
Fox Racing$140.034.7★460 rev
BATFOX Bike Helmet Mountain Bike Helmet Helmets for Men Women Adults Youth (Black L(58-61CM))
BATFOX$45.844.7★354 rev
Fox Racing Unisex-Adult V Core MIPS Motocross Dirt Bike Helmet Matte White
Fox Racing$146.834.7★460 rev
Fox Racing Unisex Speedframe Mountain Bike Helmet Black Solid Medium
Fox Racing$102.694.6★150 rev
Newest
by launch date
BATFOX Bike Helmet for Adult Men & Women Mountain Biking and E-Bikes MTB Electric Bicycle Helmet for Commuting Lightweight Mens Womens Cycling Helmet
BATFOX$38.66235 rev
Fox Racing Unisex Speedframe Mountain Bike Helmet Black Solid Medium
Fox Racing$102.69150 rev
Fox Racing Unisex Speedframe Mountain Bike Helmet White Solid Large
Fox Racing$109.63150 rev
Fox Racing Mens Ranger Mountain Bike Glove Black Large
Fox Racing$30.73696 rev
Fox Racing Unisex Speedframe Mountain Bike Helmet Black Camo Medium
Fox Racing$107.10150 rev
Trending
90-day click momentumFox Racing Unisex Speedframe Mountain Bike Helmet Black Solid Medium
Fox Racing$102.694.6★
Fox Racing Mens Ranger Mountain Bike Glove Black Large
Fox Racing$30.734.3★
Fox Racing Youth Peewee Titan Roost Motocross Dirt Bike Deflector Chest Guard Black/Silver Small/Medium
Fox Racing$48.764.6★
Fox Racing Dirtpaw Motocross Gloves
Fox Racing$35.134.7★
Fox Racing Unisex Speedframe Mountain Bike Helmet Black Camo Medium
Fox Racing$107.104.6★
What buyers say about mtb helmet mips
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is comfortable”
“Quality helmet, great features”
“Really comfortable”
“Worth the buy”
“it can be adjusted really easily”
“doesn't weight much”
“he said they're soft and padded, it's easy to use your phone without having to take them off, and he said they fit his hand perfectly”
“I feel better knowing he is safer”
“The black color looks amazing”
“durable”
What buyers complain about
“Bad fit”
“it breaks in”
“Was supposed to be new but it all dirt with stains”
“There were no instructions or any pamphlets in the box”
“it all dirt with stains”
“The Bluetooth speaker doesn't work”
“Disappointed in quality”
“Chin strap attachment broke off the helmet in less than one month”
“I think it is overpriced for the protection it should give”
“the material is a lot more less quality than i thought”
Top return reasons
Common questions
- Is mtb helmet mips profitable to sell on Amazon United States?
- The niche generates $425K/yr across 17 tracked products. 90-day search growth is +48.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the mtb helmet mips niche?
- 2 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mtb helmet mips?
- Top complaints mined from reviews: Size-Overall, Durability, Product Condition. The return rate is 4.8%.
- What does it cost to enter the mtb helmet mips niche?
- Listings span $21.44–$150.67; the average listing price is $85.46 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.