Ms-11655 Power Steering Fluid
FailThe top 5 products take 100% of clicks, so Ms-11655 Power Steering Fluid is a Fail.
- Flapen Score
- 44 / 100Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 4944
- Market size
- $629K/yr70K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 20 sellers
Flapen Score
Ms-11655 Power Steering Fluid against its category
The dotted line is the Automotive average. Past it, Ms-11655 Power Steering Fluid is stronger. Inside it, weaker.
Market
The Ms-11655 Power Steering Fluid market on Amazon at a glance
Shoppers on Amazon United States searched for Ms-11655 Power Steering Fluid 70K times last year and spent an estimated $629K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 16.9% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $629K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 16.9%
- Market size, estimated
- $629Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- pentosin chf 11s17K searches a year
02 · Price
A sale here is worth $53.53.
Listings sell for $53.53 on average, from $20.23 to $114.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $53.53 that is $107K to $134K a year per listing.
- Average price
- $53.53inside the $15 to $100 sweet spot
- Price range
- $20.23–$114.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $107K–$134K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Oils & Fluids. It carries 1,558 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Oils & Fluids
- Average rating
- 4.80 starsAmazon United States average 4.42 stars
- Average reviews
- 1,558per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Ms-11655 Power Steering Fluid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pentosin 1405116 CHF 11S Long-Life Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 1 Liter
- Price
- $25.41
- Rating
- 4.8/5
- Reviews
- 3,716
- Age
- 20y ago

TRIAX Powerfluid 450 PSF - CHF 11S Long - Life Synthetic Hydraulic & Power Steering Fluid Compatible with Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche and VW (1 Quart)
- Price
- $20.23
- Rating
- 4.8/5
- Reviews
- 677
- Age
- 6y ago

Pentosin 1405216 CHF 11S High Performance Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 5 Liter
- Price
- $114.96
- Rating
- 4.8/5
- Reviews
- 282
- Age
- 12y ago
Trending
estimated 90-day click momentum
Pentosin 1405216 CHF 11S High Performance Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 5 Liter
- Price
- $114.96
- Rating
- 4.8/5
- Reviews
- 282
- Age
- 12y ago

Pentosin 1405116 CHF 11S Long-Life Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 1 Liter
- Price
- $25.41
- Rating
- 4.8/5
- Reviews
- 3,716
- Age
- 20y ago

TRIAX Powerfluid 450 PSF - CHF 11S Long - Life Synthetic Hydraulic & Power Steering Fluid Compatible with Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche and VW (1 Quart)
- Price
- $20.23
- Rating
- 4.8/5
- Reviews
- 677
- Age
- 6y ago
Newest
by launch date
TRIAX Powerfluid 450 PSF - CHF 11S Long - Life Synthetic Hydraulic & Power Steering Fluid Compatible with Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche and VW (1 Quart)
- Price
- $20.23
- Rating
- 4.8/5
- Reviews
- 677
- Age
- 6y ago

Pentosin 1405216 CHF 11S High Performance Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 5 Liter
- Price
- $114.96
- Rating
- 4.8/5
- Reviews
- 282
- Age
- 12y ago

Pentosin 1405116 CHF 11S Long-Life Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 1 Liter
- Price
- $25.41
- Rating
- 4.8/5
- Reviews
- 3,716
- Age
- 20y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
20
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Pentosin79%
- Triax15%
- CRP Automotive6%
Demand
Ms-11655 Power Steering Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.4×
Search terms
Top Ms-11655 Power Steering Fluid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pentosin chf 11s17K/yr
- chf 11s16K/yr
- chf 11s power steering fluid14K/yr
- pentosin chf-11s4K/yr
- chf11s5K/yr
- pentosin chf 2024K/yr
- chf 2023K/yr
- pentosin chf 11s power steering fluid3K/yr
- bmw power steering fluid3K/yr
Reviews and returns
What reviews say buyers love and hate about Ms-11655 Power Steering Fluid
We read the reviews and the return reasons for every product selling here.
“Expensive,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ms-11655 Power Steering Fluid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









