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Ms-11655 Power Steering Fluid

Fail

The top 5 products take 100% of clicks, so Ms-11655 Power Steering Fluid is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$629K/yr70K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 20 sellers

Flapen Score

Ms-11655 Power Steering Fluid against its category

The dotted line is the Automotive average. Past it, Ms-11655 Power Steering Fluid is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ms-11655 Power Steering Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Ms-11655 Power Steering Fluid 70K times last year and spent an estimated $629K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $629K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
16.9%
Market size, estimated
$629Ka year
Peak month
January1.4× the quietest month
Top search term
pentosin chf 11s17K searches a year

02 · Price

A sale here is worth $53.53.

Listings sell for $53.53 on average, from $20.23 to $114.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $53.53 that is $107K to $134K a year per listing.

Average price
$53.53inside the $15 to $100 sweet spot
Price range
$20.23–$114.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$107K–$134K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Oils & Fluids. It carries 1,558 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Oils & Fluids
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
1,558per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Ms-11655 Power Steering Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 215%
  • Brand 36%

Demand

Ms-11655 Power Steering Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Ms-11655 Power Steering Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pentosin chf 11s17K/yr
  • chf 11s16K/yr
  • chf 11s power steering fluid14K/yr
  • pentosin chf-11s4K/yr
  • chf11s5K/yr
  • pentosin chf 2024K/yr
  • chf 2023K/yr
  • pentosin chf 11s power steering fluid3K/yr
  • bmw power steering fluid3K/yr

Reviews and returns

What reviews say buyers love and hate about Ms-11655 Power Steering Fluid

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
50%of negative reviews mention “Value For Money”
1.9%of orders come back
“Expensive,”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ms-11655 Power Steering Fluid questions

Answered from the same tracked data.