Is ms-11655 power steering fluid profitable to sell on Amazon United States?

The niche generates $629K/yr across 3 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (44/100).

How competitive is the ms-11655 power steering fluid niche?

3 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ms-11655 power steering fluid?

Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Compatibility-Overall. The return rate is 1.9%.

When does demand for ms-11655 power steering fluid peak?

Demand peaks in Jan; the busiest month runs 1.4× the quietest.

What does it cost to enter the ms-11655 power steering fluid niche?

Listings span $20.23–$114.96; the average listing price is $53.53 (sweet spot $15–$100). The average incumbent carries 1,558 reviews — the moat a new listing must climb.

ms-11655 power steering fluid

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$53.53

avg listing price — sweet spot $15–$100

Price range

Great$20.23–$114.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Market size

Good$629K

$629K/yr · 70K searches

Review moat

Okay1,558.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, ms-11655 power steering fluid is a $629K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

ms-11655 power steering fluid market data

Units sold / yr: 10K–13K; avg 2,000–2,500/product
Revenue / yr: $535K–$669K; units × avg price
Conversion rate: 16.9%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Pentosin79%
Triax15%
CRP Automotive6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.4×

Open Trend

Top ms-11655 power steering fluid search terms

pentosin chf 11s17K/yr +15.6%17.8% conv.
chf 11s16K/yr +7.7%15.2% conv.
chf 11s power steering fluid14K/yr -20.6%12.3% conv.
pentosin chf-11s4K/yr +28.1%11.3% conv.
chf11s5K/yr -17.1%16.5% conv.
pentosin chf 2024K/yr -8.4%6.7% conv.
chf 2023K/yr +3.4%3.5% conv.
pentosin chf 11s power steering fluid3K/yr -17.8%16.4% conv.
bmw power steering fluid3K/yr -22.2%7.2% conv.

All search terms

Top ms-11655 power steering fluid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pentosin 1405116 CHF 11S Long-Life Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 1 Liter

Pentosin$25.414.8★3,716 rev

TRIAX Powerfluid 450 PSF - CHF 11S Long - Life Synthetic Hydraulic & Power Steering Fluid Compatible with Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche and VW (1 Quart)

Triax$20.234.8★677 rev

Pentosin 1405216 CHF 11S High Performance Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 5 Liter

CRP Automotive$114.964.8★282 rev

Newest

by launch date

TRIAX Powerfluid 450 PSF - CHF 11S Long - Life Synthetic Hydraulic & Power Steering Fluid Compatible with Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche and VW (1 Quart)

Triax$20.23677 rev

6y ago

Pentosin 1405216 CHF 11S High Performance Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 5 Liter

CRP Automotive$114.96282 rev

12y ago

Pentosin 1405116 CHF 11S Long-Life Synthetic Hydraulic Fluid for Audi Bentley BMW Chrysler Dodge Jeep Mercedes-Benz Mini Porsche Saab Volkswagen Volvo and More; 1 Liter

Pentosin$25.413,716 rev

20y ago

What buyers say about ms-11655 power steering fluid

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“for less money”

Advertised Vs Actual Product23%

“it performed exactly as it should”

Quality-Overall17%

“As good as OEM”

Compatibility-Overall8%

“Works with BMW”

Efficiency6%

“now the system is good as new”

Color4%

“Same color as well”

Material Quality4%

“Quality synthetic 11s”

Size-Overall2%

“Exactly fit my needs quickly”

What buyers complain about

Value For Money50%

“Expensive,”

Ease Of Cleaning13%

“The original fluid was somewhat dirty after 80,000 miles so I decided to change it”

Compatibility-Overall13%

“They are not compatibleI Drained the system refilled with this product”

Top return reasons

Compatibility-Overall42%

Value For Money26%

Advertised Vs Actual Product9%

Functionality-Overall8%

Color5%

Maintenance And Repair2%