motorcycle shirts for men
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Growth
Great+89.2%90-day search growth — must beat 0% to launch
Avg price
Great$65.71avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,894.61avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.16–$273.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$80K$80K/yr · 381K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, motorcycle shirts for men is a $80K/yr Amazon United States market (381K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
motorcycle shirts for men market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $164K–$197K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #5,964
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 2.0%
- Avg brand age
- 46 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
57
Top-5 brand share
65%
Top 20: 88%
Top-5 click share
18%
Top 20: 47%
Open market
32%
- Milwaukee Leather28%
- WICKED STOCK12%
- KEMIMOTO10%
- J.A.G.10%
- Vance Leather5%
- DUHAN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.2% search growth over the last 90 days.Peak months: Mar, Apr, Aug · busiest ÷ quietest = 4.7×
Top motorcycle shirts for men search terms
- motorcycle shirts for men71K/yr
- motorcycle shirt60K/yr
- armored motorcycle shirt25K/yr
- motorcycle shirts28K/yr
- motorcycle armored shirt18K/yr
- motorcycle t shirts for men21K/yr
- motorcycle riding shirt18K/yr
- motorcycle tshirts for men18K/yr
- mens motorcycle shirts20K/yr
- motorcycle flannel19K/yr
Top motorcycle shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$68.564.3★28 rev
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$66.134.3★28 rev
WICKED STOCK Mesh Armored Motorcycle Shirt for Men & Women - CE Level 2 Mesh Motorcycle Protective Shirt for Summer - Soft Stretchy & Lightweight Motorcycle Armored shirt with Removable Padding
WICKED STOCK$71.404.4★1,497 rev
Milwaukee Performance MPM1630-XL
Milwaukee Leather$91.024.4★392 rev
WICKED STOCK Mesh Armored Motorcycle Shirt for Men & Women - CE Level 2 Mesh Motorcycle Protective Shirt for Summer - Soft Stretchy & Lightweight Motorcycle Armored shirt with Removable Padding
WICKED STOCK$71.174.4★1,497 rev
Newest
by launch dateKEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$68.5628 rev
KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports
KEMIMOTO$66.1328 rev
DUHAN Motorcycle Armored Shirt CE 2 Protection Removable Armor Set Breathable Mesh 4 Way Stretch Lightweight Summer Riding Gear for Men Women
DUHAN$82.3986 rev
Riparo Motorcycle Riding Shirt for Men Long Sleeve Armored Shirt with Aramid Lining CE Protectors for Back Shoulder Elbows (US Alpha 3X-Large Regular Regular Grey)
Riparo Motorsports$136.717 rev
Demons Behind Me New! Micro-Perforated Stretch Embroidered Button-Up XL/Black
Demons Behind Me$49.447 rev
Trending
90-day click momentumRiparo Motorcycle Riding Shirt for Men Long Sleeve Armored Shirt with Aramid Lining CE Protectors for Back Shoulder Elbows (US Alpha 3X-Large Regular Regular Grey)
Riparo Motorsports$136.713.4★
Demons Behind Me New! Micro-Perforated Stretch Embroidered Button-Up XL/Black
Demons Behind Me$49.445.0★
Milwaukee Leather Mens Motorcycle Flannel Shirt - Aramid Fibers Reinforced Impact Zones w/CE Removable Armor - Large
Milwaukee Leather$98.474.5★
Milwaukee Leather Mens Plaid Flannel Long Sleeve Shirt with Chest Pockets - 2X-Large Multi
Milwaukee Leather$41.764.6★
MAGCOMSEN Mens Long Sleeve Shirts UPF 50+ UV Sun Protection Athletic Shirts for Hiking Running Workout Rash Guard Black X-Large
MAGCOMSEN$12.274.6★
What buyers say about motorcycle shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits to size”
“The pads are good quality”
“Its very comfortable”
“Worth it”
“Lightweight and very comfortable”
“Great material”
“Very durable”
“Great selection of colors”
“match pretty much exactly with the images”
“Stylish and good quality”
What buyers complain about
“Runs a bit small”
“Quality issues”
“Ripped on the first wear”
“Bulky”
“Cheap See Thru Material”
“Just wish it was a little more affordable”
“Its not very comfortable”
“the padding is not CE certified”
“Seems a little thicker/tougher than your regular flannel”
“Material was thinner than expected”
Top return reasons
Common questions
- Is motorcycle shirts for men profitable to sell on Amazon United States?
- The niche generates $80K/yr across 113 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is +89.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the motorcycle shirts for men niche?
- 44 brands and 57 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in motorcycle shirts for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.1% — above our launch gate.
- When does demand for motorcycle shirts for men peak?
- Demand peaks in Mar–Apr–Aug; the busiest month runs 4.7× the quietest.
- What does it cost to enter the motorcycle shirts for men niche?
- Listings span $10.16–$273.13; the average listing price is $65.71 (sweet spot $15–$100). The average incumbent carries 1,895 reviews — the moat a new listing must climb.