Is motorcycle lock profitable to sell on Amazon United States?

The niche generates $478K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +39.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the motorcycle lock niche?

20 brands and 53 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in motorcycle lock?

Top complaints mined from reviews: Noise Level, Size-Overall, Durability. The return rate is 2.7%.

When does demand for motorcycle lock peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the motorcycle lock niche?

Listings span $7.26–$138.05; the average listing price is $30.28 (sweet spot $15–$100). The average incumbent carries 3,527 reviews — the moat a new listing must climb.

motorcycle lock

Worth a look

Shows a sweet-spot price point ($30.28 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$30.28

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.26–$138.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+39.9%

90-day search growth — must beat 0% to launch

Market size

Good$478K

$478K/yr · 501K searches

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,526.71

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, motorcycle lock is a $478K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

motorcycle lock market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $454K–$606K; units × avg price
Conversion rate: 3.1%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 1.2%
Avg brand age: 44 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

32%

YOHOOLYO19%
Kryptonite17%
RUBY.Q10%
TOKCKYBL8%
NDakter7%
urban6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.9% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Top motorcycle lock search terms

motorcycle lock151K/yr +51.7%2.7% conv.
candado para moto69K/yr -1.4%1.5% conv.
motorcycle locks anti theft59K/yr +42.0%2.6% conv.
motorcycle wheel lock28K/yr +43.1%2.9% conv.
motorcycle disc lock21K/yr +71.4%3.8% conv.
motorcycle locks21K/yr +54.1%1.9% conv.
motorcycle anti theft21K/yr +27.0%2.1% conv.
moped lock14K/yr +62.6%2.4% conv.
motorcycle security13K/yr +43.5%1.6% conv.
disc brake lock11K/yr +78.4%2.5% conv.

All search terms

Top motorcycle lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YOHOOLYO Alarm Disc Lock Motorcycle Disc Brake Lock Anti-Theft Waterproof 110 dB 7mm Pin 5ft Reminder Cable for Motorcycles Bike Scooter Carry Pouch (Black)

YOHOOLYO$19.264.5★11,034 rev

TOKCKYBL Motorcycle Lock Heavy Duty Anti Theft Helmet Brake and Handlebar Lock Universal for Motorcycles ATVs Dirt Bikes Mopeds Scooters Red

TOKCKYBL$22.794.4★214 rev

Alarm Disc Lock Set Brake Lock Anti-Theft Waterproof 110 dB 7mm Pin 5ft Reminder Cable for Motorcycles Bike Scooter Carry Pouch (1pcs Black)

RUBY.Q$13.274.6★988 rev

Kryptonite Heavy Duty Motorcycle Alarm Disc Lock Anti-Theft Powersport Brake Lock with 120dB Siren Weather-Resistant Security for Motorcycles & Scooters

Kryptonite$51.354.4★522 rev

NDakter Bike Locks Heavy Duty Anti Theft 18mm Thick Motorcycle U Lock with 4FT x 6mm Security Chain 3Keys Large U-Shape Electric Bicycle Wheel Lock for Ebike Escooter Fat-Tire Dirt-Bike Tricycle

NDakter$32.074.7★585 rev

Newest

by launch date

IRON JIAS Motorcycle Disc Lock Anti-Theft Wheel Brake Lock Waterproof Alloy with Reminder Cable and 2 Keys Alarm-Free for Motorbike E-Scooter Mountain Bike Black

IRON JIA'S$22.9343 rev

3mo ago

TOKCKYBL Rechargeable Motorcycle Disc Lock with 120dB Alarm 5FT Reminder Cable with Anti-Theft Helmet Lock Cable IP67 Waterproof Universal Fit for Motorcycle Bike Scooter Ebike

TOKCKYBL$19.7365 rev

5mo ago

TOKCKYBL Motorcycle Lock Heavy Duty Anti Theft Helmet Brake and Handlebar Lock Universal for Motorcycles ATVs Dirt Bikes Mopeds Scooters Red

TOKCKYBL$22.79214 rev

1y ago

2PC Motorcycle Lock Set Heavy Duty Anti-Theft Helmet & Brake Handlebar Locks Universal Fit (<1.5) for Motorcycles Mopeds Scooters ATVs Dirt Bikes Street Bikes Electric Scooters (Red)

groword$22.3471 rev

1y ago

Motorcycle Lock Anti Theft Heavy Duty Motorcycle Handlebar & Brake Lock with Helmet Lock Bike Lock Universal for All Bike Motorcycle Orange

Matework$21.59288 rev

2y ago

What buyers say about motorcycle lock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“*Build Quality: Feels solid and well-made”

Value For Money11%

“Excellent value”

Locking Mechanism9%

“Good lock for the money”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product7%

“AS advertised”

Strength7%

“sturdy construction”

Efficiency5%

“does the job well for my bike”

Noise Level4%

“Works well and reasonably loud”

Durability3%

“dont usually break”

Size-Overall3%

“Good fit”

What buyers complain about

Noise Level16%

“Very loud”

Size-Overall9%

“It's small”

Durability9%

“It didnt seem durable enough for me especially once the years pass”

Quality-Overall8%

“Definitely look for a higher quality product elsewhere”

Ease Of Use3%

“Not able to use it”

Value For Money3%

“Not worth the price”

Thickness3%

“The cable itself is under1/4 thick the rest is some sort of plastic”

Locking Mechanism3%

“Cheap junk locking mechanism”

Functionality-Overall3%

“Not functioning as described”

Instructions/User Manual/Troubleshooting2%

“Bad instructions”

Top return reasons

Size-Overall44%

Weight Heavy9%

Advertised Vs Actual Product6%

Value For Money5%

Functionality-Overall5%

Locking Mechanism4%

Alarm/Timer Accuracy4%

Mechanism Issues3%

Compatibility-Overall3%

Quality-Overall2%

Common questions

Is motorcycle lock profitable to sell on Amazon United States?: The niche generates $478K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +39.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the motorcycle lock niche?: 20 brands and 53 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in motorcycle lock?: Top complaints mined from reviews: Noise Level, Size-Overall, Durability. The return rate is 2.7%.
When does demand for motorcycle lock peak?: Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the motorcycle lock niche?: Listings span $7.26–$138.05; the average listing price is $30.28 (sweet spot $15–$100). The average incumbent carries 3,527 reviews — the moat a new listing must climb.