motorcycle lights
Worth a lookShows a sweet-spot price point ($61.54 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$61.54avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$491K$491K/yr · 705K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,579.19avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.21–$293.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, motorcycle lights is a $491K/yr Amazon United States market (705K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
motorcycle lights market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $492K–$615K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.3%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
32
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
40%
Top 20: 79%
Open market
38%
- LD DARKEAGLE19%
- SHINIGHT13%
- Nilight10%
- Future Eyes9%
- Kairiyard7%
- Kewig5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top motorcycle lights search terms
- motorcycle lights112K/yr
- motorcycle fog lights65K/yr
- motorcycle led lights65K/yr
- motorcycle underglow kit54K/yr
- motorcycle led underglow kit43K/yr
- motorcycle auxiliary lights44K/yr
- exploradoras led para moto41K/yr
- motorcycle lights underglow kit31K/yr
- led lights for motorcycles31K/yr
- led motorcycle lights30K/yr
Top motorcycle lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHINIGHT 8 Pcs Motorcycle LED Light Kits App Control Multicolor Waterproof Motorcycle LED Strip Lights with RF Remote Music Sync & Multiple Scene Modes RGB LED Lights for Motorcycles
SHINIGHT$25.624.3★1,969 rev
LD DARKEAGLE 8PCS Motorcycle RGB LED Light Kits with APP/RF Remote Multicolor Underglow Lights with Brake Turn Signal 12V Waterproof Dual Zone Strip for Sport Bike Cruiser Street & Dirt Motorcycle
LD DARKEAGLE$37.624.4★962 rev
12PCS Motorcycle RGB LED Light Kit with Brake Turn Signal Underglow Lights with APP/RF Remote Neon Accent Light MultiColor Dual Zone Waterproof 12V for Sport Bike Cruiser Street&Off-Road Motorcycle
LD DARKEAGLE$50.224.4★542 rev
Kairiyard 8PCS Motorcycle Underglow LED Light Kit App Control Multicolor Motorcycle LED Light Kit Music Sync RGB Strips Light Waterproof Compatible with Harley Davidson Honda Kawasaki Suzuki
Kairiyard$20.004.2★630 rev
NINEO 8PCS Motorcycle RGB Led Light Kit Multi-Color Atmosphere Underglow Lights with Memory Function and Red Brake Light Fit for Street Glide Road Glide Sportster Dyna Softail Iron Touring
NINEO$35.244.4★3,994 rev
Newest
by launch date
APMAT Motorcycle Lights LED Auxiliary Spotlights Driving Fog Light with Mount Brackets 7 Modes White/Amber Dual Color Strobe Switchback for Motorcycle Electric Bike 2PCS
APMAT$43.7426 rev
Future Eyes Motorcycle Fog Lights 120W LED Amber Auxiliary Driving Lights with DRL & Strobe IP67 Waterproof Motorcycle Light for Night Riding Off-Road Dirt Bike ATV UTV Golf Cart
Future Eyes$220.8963 rev
Future Eyes LED Motorcycle Fog Lights 360 Adjustable Auxiliary Lights Waterproof Off-Road Driving Light for Night Riding Amber/White High & Low Beam Compatible with Motorcycles ATVs and UTVs
Future Eyes$124.03164 rev
Future Eyes Motorcycle LED Fog Lights 120W Auxiliary Driving Spotlight High/Low Beam Waterproof Off-Road Lights for Night Riding ATV UTV and Motorcycle Headlights
Future Eyes$138.6685 rev
Auxbeam Motorcycle Auxiliary Lights Fog Lights LED Driving Light Spotlight with Halo DRL White/Amber 8 Modes Dual-Color Strobe LED Offroad Work Lights for Motorcycle SUV ATV Trucks
Auxbeam$153.80509 rev
Trending
90-day click momentum
Nilight - TL-35 12PCS Motorcycle RGB Led Light Kit Waterproof Multi-Color Atmosphere Lights Lamp with Dual RF Wireless Remote Controllers for Harley Davidson Honda Kawasaki Suzuki 2 Years Warranty
Nilight$39.804.2★
APMAT Motorcycle Lights LED Auxiliary Spotlights Driving Fog Light with Mount Brackets 7 Modes White/Amber Dual Color Strobe Switchback for Motorcycle Electric Bike 2PCS
APMAT$43.744.5★
YUGUANG 12PCS Motorcycle Underglow Kit Motorcycle Lights Underglow Kit with APP Control Multi-Color Music Sync Waterproof RGB Under Glow for Motorcycles
YUGUANG$20.744.2★
FCPVHOY 10Pcs Motorcycle LED Underglow Kit RGB LED Strips Lights with APP Control Compatible with Harley Davidson Honda Kawasaki Suzuki
FCPVHOY$24.534.0★
Kairiyard 8PCS Motorcycle Underglow LED Light Kit App Control Multicolor Motorcycle LED Light Kit Music Sync RGB Strips Light Waterproof Compatible with Harley Davidson Honda Kawasaki Suzuki
Kairiyard$20.004.2★
What buyers say about motorcycle lights
What buyers praise and complain about, mined from review topics.What buyers love
“LIGHTS ARE BRIGHT”
“Excellent Product”
“Easy installation, directions were easy to follow”
“Excellent price”
“They are vibrant for sure”
“it's actually effective”
“Just as advertised”
“simple mounting”
“It seems to be durable”
“Easy to use”
What buyers complain about
“Low battery life”
“function does not”
“They didn't last”
“Inferior quality product”
“Line is too short”
“The lights are not bright”
“They never stay charged”
“price could be better”
“Having a hard time getting mounted properly”
“The app does not connect easily”
Top return reasons
Common questions
- Is motorcycle lights profitable to sell on Amazon United States?
- The niche generates $491K/yr across 42 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +25.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the motorcycle lights niche?
- 25 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in motorcycle lights?
- Top complaints mined from reviews: Battery Life, Functionality-Overall, Durability. The return rate is 2.7%.
- When does demand for motorcycle lights peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the motorcycle lights niche?
- Listings span $12.21–$293.34; the average listing price is $61.54 (sweet spot $15–$100). The average incumbent carries 1,579 reviews — the moat a new listing must climb.