Is motorcycle keychain profitable to sell on Amazon United States?

The niche generates $111K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +42.4%. Flapen's verdict: Skip it (38/100).

How competitive is the motorcycle keychain niche?

9 brands and 10 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in motorcycle keychain?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Ease Of Use. The return rate is 0.7%.

When does demand for motorcycle keychain peak?

Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the motorcycle keychain niche?

Listings span $6.27–$18.09; the average listing price is $10.79 (sweet spot $15–$100). The average incumbent carries 2,414 reviews — the moat a new listing must climb.

motorcycle keychain

Skip it

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Good+42.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,414.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.79

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$111K

$111K/yr · 684K searches

Price range

Okay$6.27–$18.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, motorcycle keychain is a $111K/yr Amazon United States market (684K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 38/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

motorcycle keychain market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $135K–$162K; units × avg price
Conversion rate: 1.5%
Avg BSR: #464
Page quality: 0%
Prime: 96%
Sponsored: 83%
Out of stock: 9.1%
Avg brand age: 39 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 95%

Open market

MotoLoot53%
KEYTAILS21%
Boostnatics13%
Carbon Moto Gear5%
Rotary13B13%
AUSZUOI2%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top motorcycle keychain search terms

motorcycle keychain218K/yr +39.9%0.6% conv.
motorcycle key tag134K/yr +50.0%0.5% conv.
kawasaki keychain46K/yr +43.3%0.5% conv.
jet tag keychain47K/yr +16.3%0.1% conv.
motorcycle keychain tag30K/yr +96.2%0.5% conv.
motorcycle key chain34K/yr +27.9%0.5% conv.
jet tag35K/yr +1.4%0.3% conv.
honda motorcycle keychain18K/yr +53.2%1.8% conv.
dirt bike keychain19K/yr +10.8%0.4% conv.
atv keychain16K/yr +25.8%0.3% conv.

All search terms

Top motorcycle keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MotoLoot KeyChain for Motorcycles Scooters Cars and Gifts (Launch Key)

MotoLoot$10.114.9★6,783 rev

MotoLoot KeyChain for Motorcycles Scooters Cars and Gifts (The Key to Happiness)

MotoLoot$10.144.9★6,783 rev

Boostnatics Keychain Tag for Motorcycles Scooters Bike Cars Backpacks Gifts & More (Dont Fkn Die)

Boostnatics$9.984.8★1,112 rev

KEYTAILS Keychains Premium Quality Key Tag for Motorcycle Car Scooter ATV UTV [Adventure Dual Sport - Heartbeat]

KEYTAILS$9.974.8★765 rev

MotoLoot KeyChain for Motorcycles Scooters Cars and Gifts (God of Death)

MotoLoot$10.014.9★6,783 rev

Newest

by launch date

Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Black/White One Size)

Nike$18.0999 rev

9mo ago

NYTKL 2 PCS Motorcycle Helmet Keychain Creative Motorcycle Keychain Helmet Key Fob 3D Metal Motorbike Keyring for Men (Black)

NYTKL$6.2798 rev

1y ago

beemorita 2 Pack Motorcycle Keychain for Motorcycles Scooters Cars Bike Backpack Motorcycle Key Chain Key Tag Jet Tag Keychain(Sea Wave)

beemorita$10.0192 rev

1y ago

AUSZUOI 2 Pcs Fabric Keychain Black and Red Motorcycle Keychain Heavy Duty Key Chain for Bike Car

AUSZUOI$15.59357 rev

2y ago

Carbon Moto Dont Read The Next Sentence Premium Woven Keychains Premium Quality Key Tag for Motorcycles Sportbikes ATV UTV Cars

Carbon Moto Gear$12.96632 rev

3y ago

What buyers say about motorcycle keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Excellent quality”

Advertised Vs Actual Product11%

“As expected”

Value For Money9%

“Definitely worth the money”

Durability8%

“Durable works good”

Chain/Key Quality7%

“The key chain is nicely crafted”

Strength5%

“Sturdily made”

Material Quality5%

“Good material”

Stitch/Finish/Polish4%

“Thick stitching Great ring, Large size, Easy to read”

Weight Heavy3%

“Feels heavy and well made”

Gifting Purpose2%

“A great gift”

What buyers complain about

Advertised Vs Actual Product39%

“Picture is deceiving”

Size-Overall33%

“Its much bigger than I expected”

Ease Of Use6%

“it was difficult for this purpose”

Quality-Overall4%

“the quality feels off”

Leather Quality4%

“It is leather so if you arent careful it will lose its quality over time”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product15%

Value For Money9%

Length8%

Defective Material/Parts6%

Material Quality4%

Weight Heavy4%

Color3%

Functionality-Overall3%

Chain/Key Quality3%

Common questions

Is motorcycle keychain profitable to sell on Amazon United States?: The niche generates $111K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +42.4%. Flapen's verdict: Skip it (38/100).
How competitive is the motorcycle keychain niche?: 9 brands and 10 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in motorcycle keychain?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Ease Of Use. The return rate is 0.7%.
When does demand for motorcycle keychain peak?: Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.
What does it cost to enter the motorcycle keychain niche?: Listings span $6.27–$18.09; the average listing price is $10.79 (sweet spot $15–$100). The average incumbent carries 2,414 reviews — the moat a new listing must climb.