Motorcycle Jacket

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+32.0%

Conversion, latest week

0.2%

Market size, estimated

$415Ka year

Peak month

November1.7× the quietest month

Top search term

motorcycle jacket909K searches a year

Listings sell for $96.06 on average, from $31.03 to $230.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $96.06 that is $0 to $10K a year per listing.

Average price

$96.06inside the $15 to $100 sweet spot

Price range

$31.03–$230.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

11.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #138 within Protective Gear. It carries 1,002 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

2.9%

Average rank

#138in Protective Gear

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,002per listing

Listings tracked

112

23 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months