Motorcycle Helmets

Shoppers searched for this 11.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months

11.0M

Growth, 90 days vs prior 90

+44.5%

Conversion, latest week

0.4%

Market size, estimated

$3.8Ma year

Peak month

July2.0× the quietest month

Top search term

motorcycle helmets4.1M searches a year

Listings sell for $81.93 on average, from $7.00 to $607.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $81.93 that is $20K to $41K a year per listing.

Average price

$81.93inside the $15 to $100 sweet spot

Price range

$7.00–$607.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$20K–$41K

Returns

4.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #104 within Protective Gear. It carries 2,781 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

95%

Out of stock, average day

2.8%

Average rank

#104in Protective Gear

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,781per listing

Listings tracked

137

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

9Amazon's first-year sales bar

Average brand age

52 months