Is motorcycle gear profitable to sell on Amazon United States?

The niche generates $266K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the motorcycle gear niche?

25 brands and 68 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in motorcycle gear?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.0%.

When does demand for motorcycle gear peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the motorcycle gear niche?

Listings span $6.08–$241.84; the average listing price is $62.98 (sweet spot $15–$100). The average incumbent carries 6,930 reviews — the moat a new listing must climb.

motorcycle gear

Worth a look

Shows a sweet-spot price point ($62.98 avg), but weak search conversion (0.3%) keeps it on the watch list.

Avg price

Great$62.98

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+30.6%

90-day search growth — must beat 0% to launch

Market size

Okay$266K

$266K/yr · 1.6M searches

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Price range

Okay$6.08–$241.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,929.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, motorcycle gear is a $266K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

motorcycle gear market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $378K–$504K; units × avg price
Conversion rate: 0.3%
Avg BSR: #38
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 1.2%
Avg brand age: 44 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

41%

Top 20: 79%

Open market

38%

KEMIMOTO29%
NBT Clothing9%
Alpinestars7%
Xeoxarel6%
COFIT6%
BORLENI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top motorcycle gear search terms

motorcycle gear510K/yr +37.5%0.1% conv.
accesorios para motos206K/yr +3.1%0.0% conv.
motorcycle gear for men143K/yr +40.5%0.2% conv.
motorcycle helmet accessories124K/yr +28.7%0.1% conv.
moped accessories96K/yr +58.5%0.0% conv.
motorcycle accessories for women92K/yr +53.0%0.1% conv.
motorcycle riding gear80K/yr +29.2%0.1% conv.
motorcycle stuff59K/yr +54.3%0.0% conv.
powersports accessories47K/yr +2.1%0.0% conv.
womens motorcycle accessories27K/yr +48.3%0.0% conv.

All search terms

Top motorcycle gear products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KEMIMOTO Tactical Gloves for Men Touchscreen Motorcycle Gloves with Hard Shell & Palm Padding for Sports Motorcycle Cycling Tactical Airsoft Paintball Hunting Hiking Camping Climbing (Black Medium)

KEMIMOTO$20.014.5★9,289 rev

KEMIMOTO Tactical Gloves for Men Touchscreen Motorcycle Gloves with Hard Shell & Palm Padding for Sports Motorcycle Cycling Tactical Airsoft Paintball Hunting Hiking Camping Climbing (Black Large)

KEMIMOTO$26.894.5★9,289 rev

Xeoxarel 6 Pieces Balaclava Face Mask Ski Cooling Neck Gaiter UV Protector Motorcycle Scarf for Men/Women Black

Xeoxarel$9.844.6★1,161 rev

Alpinestars SMX 1 Air V2 Motorcycle Gloves Lightweight Ventilated Design Street Riding Comfort Enhanced Grip Protection

Alpinestars$77.194.6★6,635 rev

MELASA Cooling Skull Caps Helmet Liner Lightweight Mesh Under Helmet Cycling Motorcycle Hard Hat Sweat Liner for Men Women (Black)

MELASA$9.014.5★1,946 rev

Newest

by launch date

BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha Medium Regular Regular Black)

BTR BORN TO RACE$84.3815 rev

5mo ago

BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha 3X-Large Regular Regular Black)

BTR BORN TO RACE$81.2815 rev

11mo ago

NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black XXX-Large Abrasion Resistant 3-Layer All-Season Riding Hoodie

NBT Clothing$241.8430 rev

11mo ago

NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black Small Abrasion Resistant 3-Layer All-Season Riding Hoodie

NBT Clothing$225.3130 rev

1y ago

NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black Large Abrasion Resistant 3-Layer All-Season Riding Hoodie

NBT Clothing$236.5230 rev

1y ago

What buyers say about motorcycle gear

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fits like a glove”

Quality-Overall16%

“The bag is excellent quality”

Value For Money8%

“Great Value”

Comfort-Overall8%

“feels comfortable to wear”

Advertised Vs Actual Product5%

“As advertised”

Warmth5%

“Warm and comfy”

Grip3%

“Great grip”

Material Quality3%

“The material seems durable”

Breathability3%

“Its breathable”

Durability3%

“Have had for a few months with no problems, seems durable”

What buyers complain about

Size-Overall21%

“Very baggy”

Quality-Overall8%

“Poor Quality”

Thickness7%

“Could have been a little thicker material”

Comfort-Overall3%

“CHEAP AND UNCOMFORTABLE”

Durability3%

“started to rip soon after :”

Material Quality3%

“Cheap material”

Warmth3%

“Not very warm”

Thin3%

“To thin”

Stitch/Finish/Polish2%

“Suffocating and poor quality stitching”

Strap/String Quality2%

“since the actual strap is very thin”

Top return reasons

Size-Overall59%

Thin10%

Material Quality4%

Advertised Vs Actual Product4%

Quality-Overall2%

Value For Money2%

Comfort-Overall2%

Neck Fit1%

Warmth1%

Functionality-Overall1%

Common questions

Is motorcycle gear profitable to sell on Amazon United States?: The niche generates $266K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the motorcycle gear niche?: 25 brands and 68 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in motorcycle gear?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.0%.
When does demand for motorcycle gear peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the motorcycle gear niche?: Listings span $6.08–$241.84; the average listing price is $62.98 (sweet spot $15–$100). The average incumbent carries 6,930 reviews — the moat a new listing must climb.