motorcycle chain
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$41.97avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good958avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay$10.54–$182.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 80K searches
According to Flapen's Amazon United States niche tracking, motorcycle chain is a $29K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
motorcycle chain market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $52K–$63K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,535
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 3.4%
- Avg brand age
- 56 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
87
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
27%
- LKSM19%
- DID18%
- DYCTAHO13%
- YOXUFA10%
- Pro Taper8%
- Titanker6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +18.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top motorcycle chain search terms
- motorcycle chain37K/yr
- dirt bike chain14K/yr
- powersports drive chains11K/yr
- dirtbike chain8K/yr
- cadena para moto6K/yr
- atv chain4K/yr
Top motorcycle chain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DYC 420 Chain 132 Links Cut-to-Fit with 5 Master Links & Chain Breaker Tool for Mini/Pit/Dirt Bike ATV & Go Kart - Coleman Baja SSR TaoTao Coolster Apollo
DYCTAHO$18.254.5★1,117 rev
LKSM 420 Motorcycle Gold Chain 132 Link Standard Roller Chain with Chain Breaker 10 Connecting Master Link for 100cc 110cc 125cc Dirt Pit Bike ATV Quad Go Kart Scooter
LKSM$23.294.6★217 rev
DID (520DZ-120) Gold 120 Link High Performance DZ2 Series Non-O-Ring Chain with Connecting Link
DID$64.574.5★951 rev
Pro Taper 420MX Premuim Gold Series Chains - Lg. 134
Pro Taper$53.324.6★1,233 rev
LKSM 420 Chain 132 Link Motorcycle Standard Roller Chain with Chain Breaker 6 Connecting Master Link for 100cc 110cc 125cc Mini ATV Quad Go Kart Scooter
LKSM$17.004.5★145 rev
Newest
by launch date
YOXUFA 420 Chain 132 Link Compatible with 125cc 110cc SSR Taotao Apollo Coolster Kazuma 50cc 70cc Pit Dirt Bike ATV 4 Wheel Go Kart Predator 212cc Coleman CT200U BT200X Baja MB165 Mini Bike Red Parts
YOXUFA$27.78970 rev
YOXUFA 420 Chain 132 Links Replacement for 110cc 125cc 70cc 50cc SSR TaoTao Apollo Coolster Kazuma Pit Dirt Bike ATV 4 Wheel Predator 212 Coleman CT200U Baja MB200 Mini Bike Go Kart Gold Parts
YOXUFA$23.69970 rev
LKSM 420 Motorcycle Chain Gold 132 Link Standard Roller Chain with 10 Connecting Master Link for 100cc 110cc 125cc Dirt Pit Bike ATV Quad Go Kart Mini Bike Scooter
LKSM$20.2854 rev
LKSM 420 Motorcycle Gold Chain 132 Link Standard Roller Chain with Chain Breaker 10 Connecting Master Link for 100cc 110cc 125cc Dirt Pit Bike ATV Quad Go Kart Scooter
LKSM$23.29217 rev
LKSM Gold 420 Motorcycle Chain 132 Link Standard with Chain Breaker 10 Connecting Master Link for 100cc 110cc 125cc Dirt Pit Bike ATV Quad Go Kart Mini Bike Scooter
LKSM$26.5125 rev
Trending
90-day click momentum
ABUS Hardened Steel 8KS/16 Thick Square Security Chain for Bikes Containers Trailers ATVs Motorcycles and Personal/Industrial Property (2)
ABUS$29.714.8★
DID 520VX3 Gold X-Ring Chain 108 Link
DID$97.924.7★
Kryptonite Keeper 712 Bike Chain Lock 4 Feet Long Heavy Duty Anti-Theft Bicycle Chain Lock with Keys for Bike Motorcycle Scooter Bicycle Door Gate Fence
Kryptonite$50.654.6★
Titanker Heavy Duty Bicycle Lock Chain with Keys - 3 Feet Anti-Theft Lock for Bikes Motorcycles Doors Gates Fences Grills (6mm Thick)
Titanker$18.334.6★
YOXUFA 420 Chain 132 Link Compatible with 125cc 110cc SSR Taotao Apollo Coolster Kazuma 50cc 70cc Pit Dirt Bike ATV 4 Wheel Go Kart Predator 212cc Coleman CT200U BT200X Baja MB165 Mini Bike Red Parts
YOXUFA$27.784.4★
What buyers say about motorcycle chain
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Good deal”
“it has held up pretty good do far”
“AS advertised”
“Worked really good for dirt bike”
“Fit perfect”
“Definitely easy to use”
“Very strong”
“Heavy duty”
“The black doesn't seem like it will fade”
What buyers complain about
“the quality needs to be cleaned up”
“Broke instantly”
“Didnt fit”
“Notable that this chain is HEAVY”
“Not worth the price”
“Only issue I had is that I bought a brand new pack”
“35 chain always stretches”
“Not good at all, very thin and useless”
“Picture deception”
“difficult to use”
Top return reasons
Common questions
- Is motorcycle chain profitable to sell on Amazon United States?
- The niche generates $29K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the motorcycle chain niche?
- 20 brands and 87 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in motorcycle chain?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.8%.
- When does demand for motorcycle chain peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the motorcycle chain niche?
- Listings span $10.54–$182.82; the average listing price is $41.97 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.