Is motorcycle profitable to sell on Amazon United States?

The niche generates $7.8M/yr across 73 tracked products. 14 of 20 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Launch it (61/100).

How competitive is the motorcycle niche?

30 brands and 83 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in motorcycle?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.8%.

When does demand for motorcycle peak?

Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the motorcycle niche?

Listings span $7.00–$4193.30; the average listing price is $678.05 (sweet spot $15–$100). The average incumbent carries 1,812 reviews — the moat a new listing must climb.

motorcycle

Launch it

A $7.8M/yr market growing +32.0% this quarter with returns at 2.8% — clears our launch bar.

Market size

Incredible$7.8M

$7.8M/yr · 11.5M searches

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay1,811.88

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$7.00–$4193.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$678.05

avg listing price — sweet spot $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, motorcycle is a $7.8M/yr Amazon United States market (11.5M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May. Verdict: Launch it — 61/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

motorcycle market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $10.2M–$13.6M; units × avg price
Conversion rate: 0.1%
Avg BSR: #244
Page quality: 0%
Prime: 25%
Sponsored: 81%
Out of stock: 12.7%
Avg brand age: 39 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

26%

Top 20: 62%

Open market

42%

FRP21%
X-PRO13%
HHH8%
BELMONTE BIKES6%
COFIT6%
Razor5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Open Trend

Top motorcycle search terms

motorcycle3.3M/yr +20.4%0.0% conv.
mini bike2.1M/yr +41.0%0.1% conv.
dirtbike824K/yr +31.5%0.1% conv.
moto782K/yr +6.6%0.0% conv.
dirt bikes513K/yr +35.6%0.0% conv.
kids dirt bike427K/yr +42.9%0.1% conv.
kids motorcycle398K/yr +40.4%0.0% conv.
pit bike308K/yr +35.7%0.0% conv.
coleman mini bike276K/yr +38.8%0.0% conv.
electric dirt bike for kids 8-14245K/yr +92.6%0.1% conv.

All search terms

Top motorcycle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FRP Mini Dirt Bike GMB100 Basic New 99CC Gas Powered Mini Bike 4-Stroke 3HP Off-Road for Teens/Adult Trail Up to 28 Mph Weight Support Up to 220 LBS Black

FRP$368.814.3★163 rev

COFIT Motorcycle Gloves for Men and Women Full Finger Touchscreen Motorbike Gloves for BMX ATV MTB Riding Road Racing Cycling Climbing Motocross - Black L

COFIT$14.064.4★60,433 rev

X-PRO Roadster 250 6 Speed Motorcycle EFI Fuel Injection Dirt Bike Bike Street Bike Motorcycle Assembled in Crate (Red)

X-PRO$2057.044.6★31 rev

FRP Mini Dirt Bike GMB100 99 CC Gas Powered Mini Bike 4 Stroke 3HP Off Road Mini Bikes for Teens and Adult Trail Bike Up to 28 Mph Weight Support Up to 220 LBS (Black)

FRP$384.184.4★408 rev

ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black

ROXUN$7.004.6★2,521 rev

Newest

by launch date

FROSTYRIDER 50cc Dirt Bike 2 Stroke Gas Mini Bike for Kids 8-14 with Front Rear Disc Brakes 10 Inch Off-Road Tires Shock Absorption Seat Height 23.6in Max Speed 40mph 2026 Upgraded Black

FROSTYRIDER$140.5349 rev

1mo ago

HHH Adults 125cc Motorcycle Bike Hellcat Vader Gas 4 Speed Street Bike Sports Dirtbike (Black)

HHH$957.5591 rev

2mo ago

50cc Kids Dirt Bike 2-Stroke Gas Powered Mini Motorcycle Up to 40MPH Off-Road Dirt Bike for Kids 8-14 with Front Rear Disc Brakes Double Shock Absorption (Black)

KTOEBYCO$162.1426 rev

5mo ago

Venom X22RR 250cc EFI Fuel-Injected 6-Speed Motorcycle Street & Highway Use Fuel Efficient Sport Bike 300cc Racing Street Design with Digital Dash Red Frame Gold Shocks

BELMONTE BIKES$3495.153 rev

5mo ago

ESKUTE Electric Dirt Bike for Teens Adults Mid-Drive Motor 3500W Peak Electric Motorcycle 48V23Ah Battery 53-Mile Range 38mph Hydraulic Nitrogen Dual Shock Absorbers Orange-black With Helmet

ESKUTE$736.88113 rev

7mo ago

What buyers say about motorcycle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Quality of the build is fantastic”

Value For Money13%

“Worth it”

Size-Overall12%

“Fits like a glove”

Assembly/Installation6%

“Assembly is fairly easy”

Comfort-Overall5%

“Seat is comfortable too”

Advertised Vs Actual Product4%

“As advertised”

Durability4%

“Durable product”

Grip4%

“Great riding gloves”

Fun/Entertainment Experience3%

“It looks awesome, feels solid, and has already provided hours of fun”

Warmth2%

“Warm”

What buyers complain about

Size-Overall16%

“Too large”

Durability14%

“Not Durable”

Quality-Overall10%

“Poor Quality”

Value For Money5%

“A bit expensive”

Assembly/Installation4%

“the putting together is confusing and hard”

Leak-Proof3%

“Both tubes leaked after install”

Functionality-Overall2%

“did not function properly out of the box”

Battery Life2%

“The battery completely is broken”

Thickness2%

“It's really not that thick”

Comfort-Overall2%

“slightly uncomfortable material”

Top return reasons

Size-Overall69%

Thin5%

Advertised Vs Actual Product4%

Material Quality3%

Quality-Overall2%