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Motorcraft Oil

Fail

The top 5 brands take 100% of clicks, so Motorcraft Oil is a Fail.

Flapen Score
36
36 / 100
Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 49
Market size
$126K/yr136K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
60%top-5 click share · 5 brands · 55 sellers

Flapen Score

Motorcraft Oil against its category

The dotted line is the Automotive average. Past it, Motorcraft Oil is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motorcraft Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Motorcraft Oil 136K times last year and spent an estimated $126K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
1.7%
Market size, estimated
$126Ka year
Top search term
motorcraft58K searches a year

02 · Price

A sale here is worth $55.82.

Listings sell for $55.82 on average, from $7.42 to $400.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $55.82 that is $14K to $28K a year per listing.

Average price
$55.82inside the $15 to $100 sweet spot
Price range
$7.42–$400.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$14K–$28K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #558 within Oils & Fluids. It carries 1,789 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#558in Oils & Fluids
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,789per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Motorcraft Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$25K$38K$50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

55

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 96%

Open market

0%

  • Motorcraft70%
  • Ford23%
  • Newparts4%
  • Alpaca3%
  • Shell Rotella2%

Demand

Motorcraft Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Motorcraft Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • motorcraft58K/yr
  • motorcraft oil24K/yr
  • motorcraft parts20K/yr
  • motorcraft 10w30 diesel oil12K/yr
  • motorcraft oem parts4K/yr
  • ford motorcraft oil7K/yr
  • motorcraft diesel oil5K/yr
  • ford 6.7 oil3K/yr
  • ford oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Motorcraft Oil

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Filtration”
18%of negative reviews mention “Filtration”
0.8%of orders come back
“All three filters were no good”
A buyer, on “Filtration”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Motorcraft Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data