Motorcraft Oil
FailThe top 5 brands take 100% of clicks, so Motorcraft Oil is a Fail.
- Flapen Score
- 36 / 100Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 4936
- Market size
- $126K/yr136K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 60%top-5 click share · 5 brands · 55 sellers
Flapen Score
Motorcraft Oil against its category
The dotted line is the Automotive average. Past it, Motorcraft Oil is stronger. Inside it, weaker.
Market
The Motorcraft Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Motorcraft Oil 136K times last year and spent an estimated $126K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $126Ka year
- Top search term
- motorcraft58K searches a year
02 · Price
A sale here is worth $55.82.
Listings sell for $55.82 on average, from $7.42 to $400.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $55.82 that is $14K to $28K a year per listing.
- Average price
- $55.82inside the $15 to $100 sweet spot
- Price range
- $7.42–$400.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $14K–$28K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #558 within Oils & Fluids. It carries 1,789 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #558in Oils & Fluids
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 1,789per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Motorcraft Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MOTORCRAFT - Oil - Engine (XO10W305Q3SD)
- Price
- $30.82
- Rating
- 4.8/5
- Reviews
- 463
- Age
- 12y ago

Motorcraft SAE 5W-20 Synthetic Blend Motor Oil - XO-5W20-5Q3SP - 5 Quart Jug (For Select Models and Years of Ford Lincoln and Mercury Vehicles)
- Price
- $32.55
- Rating
- 4.8/5
- Reviews
- 3,892
- Age
- 13y ago

MOTORCRAFT - Oil - Engine (XO5W305Q3SP)
- Price
- $31.98
- Rating
- 4.9/5
- Reviews
- 734
- Age
- 12y ago

Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)
- Price
- $8.63
- Rating
- 4.8/5
- Reviews
- 11,668
- Age
- 18y ago

Motorcraft Engine Oil Filter- FL-2124-S (Replaces FL-2051-S/FL-2051) (OE Replacement for Ford: (Super Duty: 11-26 F-250/F-350/F-450 11-25 F-550 21-25 F-600) and (16-19 & 21-26 F-650/F-750) Vehicles)
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 1,637
- Age
- 3y ago
Trending
estimated 90-day click momentum
Genuine OEM Full Synthetic Motor Oil SAE 5W-30-6 Quart
- Price
- $60.75
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 3y ago

Motorcraft 10W-30 Oil - XO10W30QFA
- Price
- $9.36
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4y ago

Genuine OEM Super Duty Diesel Motor Oil - SAE 10W-30 13 Quart
- Price
- $95.23
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Motorcraft Motor Oils XO10W305QSD Oil - Engine
- Price
- $33.24
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 18y ago

Motorcraft SAE 5w20 Synthetic Blend Motor Oil- 12 Quart Case
- Price
- $76.16
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 2y ago
Newest
by launch date
Genuine OEM Super Duty Diesel Motor Oil - SAE 10W-30 13 Quart
- Price
- $95.23
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Motorcraft SAE 5w20 Synthetic Blend Motor Oil- 12 Quart Case
- Price
- $76.16
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 2y ago

Shell Rotella T6 Full Synthetic 10W-30 Diesel Engine Oil 1 Gallon (3 Pack)
- Price
- $69.13
- Rating
- 4.8/5
- Reviews
- 468
- Age
- 3y ago

Motorcraft Engine Oil Filter- FL-2124-S (Replaces FL-2051-S/FL-2051) (OE Replacement for Ford: (Super Duty: 11-26 F-250/F-350/F-450 11-25 F-550 21-25 F-600) and (16-19 & 21-26 F-650/F-750) Vehicles)
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 1,637
- Age
- 3y ago

Genuine OEM Full Synthetic Motor Oil SAE 5W-30-6 Quart
- Price
- $60.75
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
55
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 96%
Open market
0%
- Motorcraft70%
- Ford23%
- Newparts4%
- Alpaca3%
- Shell Rotella2%
Demand
Motorcraft Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top Motorcraft Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- motorcraft58K/yr
- motorcraft oil24K/yr
- motorcraft parts20K/yr
- motorcraft 10w30 diesel oil12K/yr
- motorcraft oem parts4K/yr
- ford motorcraft oil7K/yr
- motorcraft diesel oil5K/yr
- ford 6.7 oil3K/yr
- ford oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Motorcraft Oil
We read the reviews and the return reasons for every product selling here.
“All three filters were no good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Motorcraft Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









