Motorcraft Oil
FailThe top 5 brands take 100% of clicks, so Motorcraft Oil is a Fail.
- Flapen Score
- 36 / 100Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 4936
- Market size
- $126K/yr136K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 60%top-5 click share · 5 brands · 55 sellers
Flapen Score
Motorcraft Oil against its category
The dotted line is the Automotive average. Past it, Motorcraft Oil is stronger. Inside it, weaker.
Market
The Motorcraft Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Motorcraft Oil 136K times last year and spent an estimated $126K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $126Ka year
- Top search term
- motorcraft58K searches a year
02 · Price
A sale here is worth $55.82.
Listings sell for $55.82 on average, from $7.42 to $400.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $55.82 that is $14K to $28K a year per listing.
- Average price
- $55.82inside the $15 to $100 sweet spot
- Price range
- $7.42–$400.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $14K–$28K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #558 within Oils & Fluids. It carries 1,789 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #558in Oils & Fluids
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 1,789per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Motorcraft Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
0%
- Brand 170%
- Brand 223%
- Brand 34%
- Brand 43%
- Brand 52%
Demand
Motorcraft Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top Motorcraft Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- motorcraft58K/yr
- motorcraft oil24K/yr
- motorcraft parts20K/yr
- motorcraft 10w30 diesel oil12K/yr
- motorcraft oem parts4K/yr
- ford motorcraft oil7K/yr
- motorcraft diesel oil5K/yr
- ford 6.7 oil3K/yr
- ford oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Motorcraft Oil
We read the reviews and the return reasons for every product selling here.
“All three filters were no good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Motorcraft Oil questions
Answered from the same tracked data.









