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Motohorn

Fail

Shoppers spend an estimated $39K a year here, so Motohorn is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$39K/yr139K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
44%top-5 click share · 14 brands · 45 sellers

Flapen Score

Motohorn against its category

The dotted line is the Automotive average. Past it, Motohorn is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motohorn market on Amazon at a glance

Shoppers on Amazon United States searched for Motohorn 139K times last year and spent an estimated $39K. The top 5 brands take 78% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
0.8%
Market size, estimated
$39Ka year
Peak month
April1.6× the quietest month
Top search term
motohorn58K searches a year

02 · Price

A sale here is worth $35.27.

Listings sell for $35.27 on average, from $11.68 to $78.33. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $35.27 that is $0 to $4K a year per listing.

Average price
$35.27inside the $15 to $100 sweet spot
Price range
$11.68–$78.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #919 within Horns & Accessories. It carries 556 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
2.2%
Average rank
#919in Horns & Accessories
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
556per listing
Listings tracked
34

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Motohorn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

45

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

17%

  • Brand 122%
  • Brand 217%
  • Brand 316%
  • Brand 412%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (8 brands, 17%)

Demand

Motohorn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Motohorn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motohorn58K/yr
  • moto horn22K/yr
  • motorcycle air horn11K/yr
  • motorcycle train horn9K/yr
  • train horn for motorcycle8K/yr
  • motohorn 3.08K/yr
  • wolo bad boy air horn5K/yr
  • wolo horn5K/yr
  • wolo3K/yr
  • wolo air horn4K/yr

Reviews and returns

What reviews say buyers love and hate about Motohorn

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
46%of negative reviews mention “Noise Level”
4.1%of orders come back
“Makin some noise”
A buyer, on “Noise Level”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Motohorn questions

Answered from the same tracked data.