Is mopar profitable to sell on Amazon United States?

The niche generates $712K/yr across 23 tracked products. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the mopar niche?

13 brands and 85 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in mopar?

Top complaints mined from reviews: Filtration, Quality-Overall, Fuel Efficiency. The return rate is 0.9%.

When does demand for mopar peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the mopar niche?

Listings span $12.85–$129.55; the average listing price is $50.63 (sweet spot $15–$100). The average incumbent carries 931 reviews — the moat a new listing must climb.

mopar

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$50.63

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$12.85–$129.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$712K

$712K/yr · 209K searches

Review moat

Good931.17

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, mopar is a $712K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

mopar market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $633K–$759K; units × avg price
Conversion rate: 6.7%
Avg BSR: #126
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

14%

Mopar53%
Doc's Auto Parts11%
Doc's Diesel6%
RARAYC6%
MOPAR5%
ATRACYPART4%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top mopar search terms

fuel filters 6.7 cummins39K/yr -28.6%4.7% conv.
6.7 cummins fuel filter28K/yr -15.5%4.2% conv.
6.7 cummins oil filter17K/yr +1.4%7.7% conv.
mopar fuel filter 6.7 cummins diesel17K/yr -1.7%3.9% conv.
cummins oil filter13K/yr -5.2%6.6% conv.
ram 6.7 cummins fuel filter13K/yr -64.4%2.7% conv.
cummins fuel filter9K/yr -14.6%3.9% conv.
fleetguard fuel filter 6.7 cummins diesel6K/yr -2.1%1.2% conv.
5.9 cummins oil filter7K/yr -11.9%5.3% conv.
ram fuel filter 6.7 cummins6K/yr +3.0%4.0% conv.

All search terms

Top mopar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2013-2019 Ram 2500 and 3500

Mopar$127.744.4★462 rev

Mopar Engine Oil Filter - 5083285AA

Mopar$15.314.8★2,730 rev

Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2020-2024 Ram 2500 and 3500

Mopar$129.554.8★135 rev

Fuel Filters 68157291AA and 68436631AA for a 2019-2024 Ram Truck 6.7L Cummins Diesel

Mopar$117.294.7★711 rev

Docs Diesel Fuel/Water Separator DGF430+DGF401 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2019-2024 | Replaces 68157291AA 68436631AA

Doc's Diesel$77.874.7★592 rev

Newest

by launch date

6.7 Cummins Oil Filter Compatible with 1989-2024 Dodge Ram 2500 3500 4000 4500 5500 D250 D350 W250 W350 5.9 6.7 Cummins Diesel Engine Oil Filter Replaces# 5083285AA LF16035

MK-Morzon$12.8589 rev

1y ago

RARAYC 6.7L Cummins Fuel Filter Kit for 2019-2024 Ram Turbo Diesel Engines 68157291AA 68436631AA and Oil Filter 5083285AA Air filter 43034051AB Cabin Air Fitler 68406048AA

RARAYC$69.97139 rev

1y ago

BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2013 2014 2015 2016 2017 2018 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68197867AA

BZANPAR$29.93125 rev

2y ago

Docs Diesel Oil Filter D5335 | Compatible with 1989-2024 RAM 6.7L Cummins 2500 3500 4500 5500 RAM 5.9L Cummins 2500 3500 4500 5500 1989-2007.5 | Replaces 05083285AA

Doc's Auto Parts$14.77285 rev

3y ago

Docs Diesel Filter Set DGF410+DGF401+D5335 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2013-2018 | Replaces 68197867AA 68157291AA 05083285AA

Doc's Auto Parts$91.1181 rev

3y ago

What buyers say about mopar

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration25%

“Great filter”

Value For Money21%

“Great value”

Size-Overall17%

“Fit perfect”

Quality-Overall15%

“Best quality”

Advertised Vs Actual Product7%

“As advertised”

Assembly/Installation3%

“Installed without any issues”

Fuel Efficiency2%

“Perfect Fit and Reliable Fuel Filtration”

Efficiency1%

“Works fine”

Durability1%

“Durable”

Lubrication1%

“Company this with Royal Purple oil and its perfection”

What buyers complain about

Filtration37%

“BAD FILTERS”

Quality-Overall16%

“Poor Quality Control”

Fuel Efficiency7%

“did not allow fuel to the motor”

Functionality-Overall5%

“Doesn't work or fit properly”

Value For Money5%

“expensive”

Compatibility-Overall3%

“Does not fit 2024 ram 6.7”

Size-Overall2%

“Cabin air filter doesn't fit”

Material Quality1%

“of sketchy materials”

Metal Quality1%

“Not the metal canister that my truck required”

Durability1%

“collapsed inward. see attached photo”

Top return reasons

Filtration33%

Size-Overall17%

Compatibility-Overall13%

Advertised Vs Actual Product11%

Defective Material/Parts9%

Value For Money6%

Functionality-Overall3%

Product Condition1%

Fuel Efficiency1%

Quality-Overall1%

Common questions

Is mopar profitable to sell on Amazon United States?: The niche generates $712K/yr across 23 tracked products. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the mopar niche?: 13 brands and 85 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in mopar?: Top complaints mined from reviews: Filtration, Quality-Overall, Fuel Efficiency. The return rate is 0.9%.
When does demand for mopar peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the mopar niche?: Listings span $12.85–$129.55; the average listing price is $50.63 (sweet spot $15–$100). The average incumbent carries 931 reviews — the moat a new listing must climb.