Mopar
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -17.0% this quarter, so Mopar is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 7,287 Automotive niches · +7 vs the category median of 4956
- Market size
- $712K/yr209K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 54%top-5 click share · 13 brands · 85 sellers
Flapen Score
Mopar against its category
The dotted line is the Automotive average. Past it, Mopar is stronger. Inside it, weaker.
Market
The Mopar market on Amazon at a glance
Shoppers on Amazon United States searched for Mopar 209K times last year and spent an estimated $712K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $712K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $712Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- fuel filters 6.7 cummins39K searches a year
02 · Price
A sale here is worth $50.63.
Listings sell for $50.63 on average, from $12.85 to $129.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $50.63 that is $13K to $25K a year per listing.
- Average price
- $50.63inside the $15 to $100 sweet spot
- Price range
- $12.85–$129.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $13K–$25K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Filters. It carries 931 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #126in Filters
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 931per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Mopar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
85
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
14%
- Brand 153%
- Brand 211%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (7 brands, 14%)
Demand
Mopar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Mopar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fuel filters 6.7 cummins39K/yr
- 6.7 cummins fuel filter28K/yr
- 6.7 cummins oil filter17K/yr
- mopar fuel filter 6.7 cummins diesel17K/yr
- cummins oil filter13K/yr
- ram 6.7 cummins fuel filter13K/yr
- cummins fuel filter9K/yr
- fleetguard fuel filter 6.7 cummins diesel6K/yr
- 5.9 cummins oil filter7K/yr
- ram fuel filter 6.7 cummins6K/yr
Reviews and returns
What reviews say buyers love and hate about Mopar
We read the reviews and the return reasons for every product selling here.
“BAD FILTERS”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mopar questions
Answered from the same tracked data.