Mighty Putty

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months

11K

Growth, 90 days vs prior 90

+14.4%

Conversion, latest week

1.8%

Market size, estimated

$2Ka year

Peak month

July2.5× the quietest month

Top search term

mighty putty9K searches a year

Listings sell for $10.59 on average, from $5.81 to $14.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $10.59 that is $0 to $1K a year per listing.

Average price

$10.59under the $15 to $100 sweet spot

Price range

$5.81–$14.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #26 within Fillers, Adhesives & Sealants. It carries 4,310 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#26in Fillers, Adhesives & Sealants

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

4,310per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

77 months