Is michigan license plate frame profitable to sell on Amazon United States?

The niche generates $39K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the michigan license plate frame niche?

13 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in michigan license plate frame?

Top complaints mined from reviews: Value For Money, Rusts/Corrodes, Paint Quality. The return rate is 2.4%.

When does demand for michigan license plate frame peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the michigan license plate frame niche?

Listings span $6.13–$32.44; the average listing price is $18.32 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.

michigan license plate frame

Worth a look

Shows a thin review moat (338 avg reviews), but a small market ($39K/yr) keeps it on the watch list.

Review moat

Great337.68

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.32

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$6.13–$32.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Growth

Good+34.3%

90-day search growth — must beat 0% to launch

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$39K

$39K/yr · 44K searches

According to Flapen's Amazon United States niche tracking, michigan license plate frame is a $39K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

michigan license plate frame market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $46K–$55K; units × avg price
Conversion rate: 4.8%
Avg BSR: #446
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.6%
Avg brand age: 60 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

10%

Rico Industries54%
Desert Cactus15%
Hangtime9%
WinCraft4%
Elektroplate4%
EliteAuto3K4%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top michigan license plate frame search terms

michigan license plate frame15K/yr +26.6%5.9% conv.
michigan license plate13K/yr +26.4%3.5% conv.
university of michigan license plate frame7K/yr +37.1%8.4% conv.
michigan wolverines license plate frame5K/yr +65.6%6.3% conv.
michigan wolverines license plate5K/yr +55.9%4.1% conv.

All search terms

Top michigan license plate frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rico Industries NCAA Michigan Wolverines Black License Plate Frame 12 x 6

Rico Industries$17.124.7★1,021 rev

Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 2)

Desert Cactus$21.944.9★17 rev

Rico Industries NCAA Michigan Wolverines Pewter License Plate Frame 12 x 6

Rico Industries$12.904.6★374 rev

Rico Industries NCAA Michigan Wolverines 12 x 6 Silver Chrome Frame W Decal Insert Car/Truck/SUV Auto Accessory

Rico Industries$16.704.9★20 rev

Rico Industries NCAA Michigan Wolverines Metal License Plate Tag

Rico Industries$15.444.7★599 rev

Newest

by launch date

Rico Industries NCAA Michigan Wolverines 2026 Mens Basketball National Champions 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV

Rico Industries$27.931 rev

3mo ago

Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 2)

Desert Cactus$21.9417 rev

1y ago

Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 1)

Desert Cactus$21.841 rev

1y ago

Rico Industries NCAA Michigan Wolverines Pewter License Plate Frame 12 x 6

Rico Industries$12.90374 rev

2y ago

Michigan License Plate Magnet Collectible State Souvenir 3.5 x 1.75 Inches

Mad Mags$9.747 rev

2y ago

What buyers say about michigan license plate frame

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Looks great on blue car”

Quality-Overall27%

“not cheaply made”

Material Quality8%

“High quality vanity plate”

Durability5%

“still looks brand new”

Size-Overall3%

“Fits great”

Value For Money3%

“Well worth the extra cost”

Connectivity-Overall3%

“Attached easily, no problems”

Graphic/Print2%

“Crisp graphic,”

Stiffness2%

“stiff enough for the price”

Flexibility2%

“flexible which is beneficial because my front mount is bowed outwards”

What buyers complain about

Value For Money17%

“Kinda cheap”

Rusts/Corrodes17%

“Minor surface corrosion as well”

Paint Quality8%

“paint chips away too easily with carwash pressure”

Thickness8%

“Thin”

Grip4%

“Only gripe is the edges are raw”

Color4%

“color field reversed”

Quality-Overall4%

“Not the highest quality frame”

Top return reasons

Color22%

Size-Overall20%

Compatibility-Overall13%

Advertised Vs Actual Product9%

Defective Material/Parts4%

Display Colors3%

Value For Money2%

Scratch Resistance2%

Adhesion/Stickiness2%

Thickness2%

Common questions

Is michigan license plate frame profitable to sell on Amazon United States?: The niche generates $39K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the michigan license plate frame niche?: 13 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in michigan license plate frame?: Top complaints mined from reviews: Value For Money, Rusts/Corrodes, Paint Quality. The return rate is 2.4%.
When does demand for michigan license plate frame peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the michigan license plate frame niche?: Listings span $6.13–$32.44; the average listing price is $18.32 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.