mercury outboard cover
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Great176.77avg incumbent reviews — the moat a new listing must climb
Growth
Great+63.4%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$140.79avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$19.81–$345.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$75K$75K/yr · 35K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mercury outboard cover is a $75K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
mercury outboard cover market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $70K–$106K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 100%
- Out of stock
- 3.6%
- Avg brand age
- 34 months
- Avg seller age
- 240 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
22
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
3%
- MERCURY57%
- Zettum18%
- SeaSierra12%
- Oceansouth5%
- TeBaisea3%
- Fuprosico2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +63.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Top mercury outboard cover search terms
- mercury outboard motor cover10K/yr
- mercury verado engine cover4K/yr
- mercury 150 motor cover5K/yr
- mercury motor cover5K/yr
- mercury outboard cover3K/yr
- mercury engine cover3K/yr
- mercury outboard engine cover2K/yr
- mercury outboard engine covers3K/yr
Top mercury outboard cover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mercury Vented Splash Cover 150hp FourStroke Engine Black
MERCURY$207.764.3★39 rev
Zettum Outboard Motor Cover 600D Boat Motor Cover Waterproof & Heavy Duty Fade-Resistant Boat Engine Cover - Fit for Motor 115-225 HP Black
Zettum$25.884.5★625 rev
Mercury Tow-N-Stow Outboard Cover for 150hp FourStroke Engines Black
MERCURY$214.144.8★100 rev
Mercury Tow-N-Stow Outboard Cover for V8 200-300hp FourStroke Engines Black
MERCURY$305.124.8★100 rev
Outboard Motor Cover for Mercury Yamaha Suzuki Honda 150-250 HP Boat Engine
SeaSierra$23.704.2★210 rev
Newest
by launch date
YimSting Outboard Motor Cover 1200D Waterproof Boat Motor Cover Compatible with Mercury 135HP- 150HP - 4STR 4 CYL 3.0L 2011-2025 with Elastic Hem & Windproof Straps Black
YimSting$59.5224 rev
Outboard Motor Cover for Mercury Yamaha Suzuki Honda 150-250 HP Boat Engine
SeaSierra$23.70210 rev
Outboard Motor Cover for Mercury Yamaha Suzuki 100 115 150 HP Boat Engine
SeaSierra$21.89210 rev
Outboard Motor Cover for Mercury Yamaha Suzuki Honda 60-100 HP Boat Engine
SeaSierra$19.81210 rev
Zettum Outboard Motor Cover - 600D Full Boat Motor Cover Waterproof & Heavy Duty Fade-Resistant Boat Engine Cover Fit for Motor 60-90 HP Black
Zettum$27.20463 rev
Trending
90-day click momentumYimSting Outboard Motor Cover 1200D Waterproof Boat Motor Cover Compatible with Mercury 135HP- 150HP - 4STR 4 CYL 3.0L 2011-2025 with Elastic Hem & Windproof Straps Black
YimSting$59.524.8★
Mercury Vented Splash Cover 4.6L V8 300hp Verado Engine Black
MERCURY$237.855.0★
Mercury Tow-N-Stow Outboard Cover for 40-60hp FourStroke Engines Black
MERCURY$180.254.8★
Outboard Motor Cover for Mercury Yamaha Suzuki 100 115 150 HP Boat Engine
SeaSierra$21.894.2★
Mercury Tow-N-Stow Outboard Cover for 150hp FourStroke Engines Black
MERCURY$214.144.8★
What buyers say about mercury outboard cover
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfectly”
“Good quality”
“The material feels heavy-duty”
“Great value for the price”
“Works as shown”
“Easy to use”
“very durable”
“Good protection”
“very functional”
“Great protection for the engine while Fishing the junk”
What buyers complain about
“Oversized”
“Poor quality”
“It as thick that I saw online”
“Not compatible with Yamaha F90”
“The material seems to be a heavy canvas like material that has a touch almost coarse feel to it”
“I can tell it wont last long”
“Just a cheap cover if youre looking to keep the sun from fading your hood”
“Straps stiching not good”
“not worth the price at all”
“very thin material”
Top return reasons
Common questions
- Is mercury outboard cover profitable to sell on Amazon United States?
- The niche generates $75K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +63.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the mercury outboard cover niche?
- 8 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in mercury outboard cover?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.2%.
- When does demand for mercury outboard cover peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the mercury outboard cover niche?
- Listings span $19.81–$345.76; the average listing price is $140.79 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.