Mercury Oil
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Mercury Oil is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 7,287 Automotive niches · +3 vs the category median of 4952
- Market size
- $200K/yr42K searches / yr
- 90-day growth
- +55.7%search demand this quarter
- Competition
- 65%top-5 click share · 3 brands · 44 sellers
Flapen Score
Mercury Oil against its category
The dotted line is the Automotive average. Past it, Mercury Oil is stronger. Inside it, weaker.
Market
The Mercury Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Mercury Oil 42K times last year and spent an estimated $200K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +55.7%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $200Ka year
- Peak month
- October7.0× the quietest month
- Top search term
- mercury 25w-40 marine engine oil13K searches a year
02 · Price
A sale here is worth $60.82.
Listings sell for $60.82 on average, from $14.61 to $213.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $60.82 that is $15K to $30K a year per listing.
- Average price
- $60.82inside the $15 to $100 sweet spot
- Price range
- $14.61–$213.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $15K–$30K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,398 within Fluids & Maintenance. It carries 849 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #1,398in Fluids & Maintenance
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 849per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Mercury Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 150%
- Brand 244%
- Brand 36%
Demand
Mercury Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 7.0×
Search terms
Top Mercury Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mercury 25w-40 marine engine oil13K/yr
- mercury 60 hp 4 stroke oil change kit6K/yr
- mercury 60hp service kit5K/yr
- mercury oil6K/yr
- mercury 60hp oil change kit4K/yr
- mercury 50hp oil change kit3K/yr
- mercury 4 stroke oil4K/yr
- 60hp mercury oil change kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Mercury Oil
We read the reviews and the return reasons for every product selling here.
“The included oil filter does not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mercury Oil questions
Answered from the same tracked data.