mercury oil
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$60.82avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Good+55.7%90-day search growth — must beat 0% to launch
Review moat
Good849.31avg incumbent reviews — the moat a new listing must climb
Price range
Okay$14.61–$213.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$200K$200K/yr · 42K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mercury oil is a $200K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
mercury oil market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $243K–$304K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #1,398
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- MERCURY50%
- Quicksilver44%
- Mercury Marine6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +55.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 7.0×
Top mercury oil search terms
- mercury 25w-40 marine engine oil13K/yr
- mercury 60 hp 4 stroke oil change kit6K/yr
- mercury 60hp service kit5K/yr
- mercury oil6K/yr
- mercury 60hp oil change kit4K/yr
- mercury 50hp oil change kit3K/yr
- mercury 4 stroke oil4K/yr
- 60hp mercury oil change kit3K/yr
Top mercury oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quicksilver 25W-40 Oil Change Kit for 4-Stroke 40hp 50hp and 60hp Mercury Outboards
Quicksilver$52.704.8★2,028 rev
Mercury 8M0081916 25W-40 4-Stroke Outboard Oil Change Kit for Mercury 40/50/60hp EFI Outboards
MERCURY$59.144.8★1,583 rev
Mercury 25W-40 4-Stroke Synthetic Blend Marine Engine Oil 1 Gallon - 8M0078630
MERCURY$50.754.8★708 rev
Quicksilver 25W-40 4-Stroke Marine Engine Oil 1 Gallon
Quicksilver$34.754.8★2,731 rev
Mercury Marine 8M0232733 Maintenance Kit 100 hr for 40/50/60 HP EFI
Mercury Marine$64.513.4★3 rev
Newest
by launch dateMercury Marine 8M0232733 Maintenance Kit 100 hr for 40/50/60 HP EFI
Mercury Marine$64.513 rev
Mercury 8M0090558 40-60hp FourStroke EFI 100 Hour Maintenance Kit
MERCURY$93.8965 rev
Mercury 8M0090559 40-60hp FourStroke EFI Command Thrust 300 Hour Maintenance Kit
MERCURY$213.0820 rev
Quicksilver 25W-40 Oil Change Kit for 4-Stroke 40hp 50hp and 60hp Mercury Outboards
Quicksilver$52.702,028 rev
Mercury 25W-40 4-Stroke Marine Engine Oil 1 Quart - 8M0078627
MERCURY$19.62156 rev
Trending
90-day click momentum
Quicksilver 25W-40 4-Stroke Synthetic Blend Marine Engine Oil 1 Quart
Quicksilver$14.614.8★
Mercury 8M0081917 25W-40 4-Stroke Outboard Oil Change Kit for Mercury 1.7L 75/90/115hp EFI Outboards
MERCURY$91.974.2★
Quicksilver 25W-40 4-Stroke Synthetic Blend Marine Engine Oil 1 Gallon
Quicksilver$49.514.8★
OEM Mercury 4-Stroke FC-W SAE 25W-40 Synthetic Blend Engine Oil Case of 6 Quarts
MERCURY$90.184.7★
Mercury Marine 8M0232733 Maintenance Kit 100 hr for 40/50/60 HP EFI
Mercury Marine$64.513.4★
What buyers say about mercury oil
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Quality product”
“Convenient kit, everything you need is included”
“Good for the money”
“Great for changing oil in my Mercury motor”
“no oil drips into the engine compartment”
“the job goes pretty smoothly”
What buyers complain about
“The included oil filter does not fit”
“is not the correct filter”
“This product should not be sold as it is presented”
Top return reasons
Common questions
- Is mercury oil profitable to sell on Amazon United States?
- The niche generates $200K/yr across 16 tracked products. 90-day search growth is +55.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mercury oil niche?
- 3 brands and 44 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mercury oil?
- Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for mercury oil peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 7.0× the quietest.
- What does it cost to enter the mercury oil niche?
- Listings span $14.61–$213.08; the average listing price is $60.82 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.