Is mercury fuel filter profitable to sell on Amazon United States?

The niche generates $51K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +98.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the mercury fuel filter niche?

10 brands and 48 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in mercury fuel filter?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.

When does demand for mercury fuel filter peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.5× the quietest.

What does it cost to enter the mercury fuel filter niche?

Listings span $8.21–$37.38; the average listing price is $16.48 (sweet spot $15–$100). The average incumbent carries 808 reviews — the moat a new listing must climb.

mercury fuel filter

Worth a look

Shows low returns (1.0%), but a small market ($51K/yr) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Growth

Great+98.3%

90-day search growth — must beat 0% to launch

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.48

avg listing price — sweet spot $15–$100

Price range

Great$8.21–$37.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good808.06

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$51K

$51K/yr · 31K searches

According to Flapen's Amazon United States niche tracking, mercury fuel filter is a $51K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

mercury fuel filter market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $49K–$66K; units × avg price
Conversion rate: 10.0%
Avg BSR: #400
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Quicksilver68%
MERCURY13%
Tvent3%
Qonsy3%
SeaSierra3%
HTYPX2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +98.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.5×

Open Trend

Top mercury fuel filter search terms

mercury fuel filter13K/yr +62.7%6.4% conv.
mercury outboard fuel filter7K/yr +88.9%5.6% conv.
mercruiser fuel filter4K/yr +171.8%9.8% conv.
35-802893t3K/yr +252.5%15.8% conv.
quicksilver fuel filter3K/yr +92.3%15.2% conv.

All search terms

Top mercury fuel filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Quicksilver 802893Q01 Water Separating Fuel Filter for Mercury and Mariner Outboards MerCruiser Sterndrive and Inboard Engines

Quicksilver$14.084.8★4,370 rev

Quicksilver 879885Q Inline Fuel Filter for Mercury and Mariner Outboards

Quicksilver$15.484.8★2,113 rev

Mercury 802893T Water Separating Fuel Filter for Remote Mount Filter Systems

MERCURY$20.154.8★950 rev

Quicksilver 879884T Cartridge Type Fuel Filter Assembly for Mercury and Mariner Outboards

Quicksilver$17.874.7★1,346 rev

Quicksilver 816296Q2 Marine Engine Inline Fuel Filter with Barbs for 5/16 (8mm) Fuel Lines

Quicksilver$8.214.7★1,614 rev

Newest

by launch date

879885Q In-line Fuel Filter for Mer-cury Mariner Outboards 4-Stroke 75-115 HP 40 50 60 HP 135-300 HP Outboard Engine 35-879885T 35-879885Q 35-879885K #Pack of 2-5/16 Fuel Filter

Hoopne$9.9615 rev

5mo ago

Wetenex 879885Q inline Fuel Filter for Mariner Outboards 4 Stroke 5/16 40 50 60 HP 75-115HP 135-300HP 35-879885T 35-879885Q 35-879885K Pack of 2

Wetenex$11.5811 rev

5mo ago

35-802893Q01 Water Separating Fuel Filter Compatible with Mercury Mariner Outboards MerCruiser Sterndrive & Inboard Engines (2 PCS)

Kefly$19.905 rev

10mo ago

Qonsy 2PCS 879885Q In-line Fuel Filters for Mecury and Mariner 4 Stroke EFI 30-350 HP Outboard Engine 879885T 879885K Sierra 18-7718

Qonsy$13.6215 rev

11mo ago

35-802893t Water Separating Fuel Filter for Mercury Marine 35-807172

HTYPX$12.744 rev

1y ago

What buyers say about mercury fuel filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fits well”

Value For Money17%

“Great price”

Quality-Overall16%

“The build quality feels solid”

Advertised Vs Actual Product10%

“product as described”

Filtration8%

“Filters work”

Ease Of Use7%

“Easy to use and work well”

Assembly/Installation2%

“Installation was easy”

Maintenance And Repair2%

“Easy replacement for my mercury 4 stroke”

Efficiency1%

“Worked out great”

Leak-Proof1%

“it has not leaked at the seams”

What buyers complain about

Size-Overall25%

“Barbs were too small”

Quality-Overall9%

“It is garbage”

Advertised Vs Actual Product6%

“Didn't get what was pictured”

Value For Money6%

“They are spendy for what it is”

Defective Material/Parts6%

“Not the correct part for Mercury 115 4 stroke”

Water Resistance6%

“For some reason it doesnt separate the water”

Compatibility-Overall6%

“Not correct fit for mercury 60 hp fourstroke”

Connectivity-Overall4%

“They work just as good as OEM except the connections seem slightly thicker and harder to connect and disconnect”

Strength3%

“not as robust as Quicksilver”

Mounting3%

“short thus you cannot use the metal guide to keep the screw”

Top return reasons

Size-Overall56%

Compatibility-Overall12%

Advertised Vs Actual Product9%

Defective Material/Parts7%

Filtration4%

Product Condition2%

Value For Money2%