Mercury 10w-30 4-stroke Marine Oil
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Mercury 10w-30 4-stroke Marine Oil is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 7,287 Automotive niches · +3 vs the category median of 4952
- Market size
- $78K/yr14K searches / yr
- 90-day growth
- +91.7%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 40 sellers
Flapen Score
Mercury 10w-30 4-stroke Marine Oil against its category
The dotted line is the Automotive average. Past it, Mercury 10w-30 4-stroke Marine Oil is stronger. Inside it, weaker.
Market
The Mercury 10w-30 4-stroke Marine Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Mercury 10w-30 4-stroke Marine Oil 14K times last year and spent an estimated $78K. All 3 brands take every click. Demand peaks in Apr–May–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +91.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- +91.7%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $78Ka year
- Peak month
- April5.1× the quietest month
- Top search term
- mercury 10w-30 4-stroke marine oil11K searches a year
02 · Price
A sale here is worth $54.81.
Listings sell for $54.81 on average, from $11.15 to $109.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $54.81 that is $5K to $14K a year per listing.
- Average price
- $54.81inside the $15 to $100 sweet spot
- Price range
- $11.15–$109.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$14K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #287 within Oils & Fluids. It carries 843 reviews at 4.81 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #287in Oils & Fluids
- Average rating
- 4.81 starsAmazon United States average 4.42 stars
- Average reviews
- 843per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Mercury 10w-30 4-stroke Marine Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Quicksilver 10W-30 4-Stroke Marine Engine Oil 1 Gallon
- Price
- $33.51
- Rating
- 4.8/5
- Reviews
- 1,371
- Age
- 12y ago

Mercury 10W-30 4-Stroke Mineral Marine Engine Oil 1 Quart - 8M0078625
- Price
- $17.39
- Rating
- 4.8/5
- Reviews
- 176
- Age
- 12y ago

Mercury 10W-30 4-Stroke Mineral Marine Engine Oil 1 Gallon - 8M0078626
- Price
- $43.67
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 12y ago

Mercury - Mercruiser 92-8M0142151; W 10W30 4-Stroke Synthetic Blend Gallon mp Made by Mercury - Mercruiser
- Price
- $55.36
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 5y ago

Mercury 8M0107510 10W-30 4-Stroke Outboard Oil Change Kit for Mercury 2.1L 75/90/115hp EFI Outboards - 8M0107510
- Price
- $85.53
- Rating
- 4.8/5
- Reviews
- 292
- Age
- 5y ago
Trending
estimated 90-day click momentum
MERCURY 10W-30 4-Stroke Full Synthetic Marine Engine Oil 1 Gallon - 8M0173224
- Price
- $81.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 12y ago

Quicksilver 10W-30 4-Stroke Marine Engine Oil 1 Quart
- Price
- $11.15
- Rating
- 4.8/5
- Reviews
- 1,371
- Age
- 11y ago

Mercury 8M0081916 25W-40 4-Stroke Outboard Oil Change Kit for Mercury 40/50/60hp EFI Outboards
- Price
- $59.14
- Rating
- 4.8/5
- Reviews
- 1,583
- Age
- 12y ago

Mercury 8M0188357 10W-30 4-Stroke Outboard Oil Change Kit for Mercury and Mariner 150hp Outboards
- Price
- $109.54
- Rating
- 4.7/5
- Reviews
- 438
- Age
- 9y ago

Quicksilver 10W-30 4-Stroke Synthetic Marine Engine Oil 1 Quart
- Price
- $14.49
- Rating
- 4.9/5
- Reviews
- 471
- Age
- 7y ago
Newest
by launch date
Valvoline 4-Stroke Marine Full Synthetic Engine Oil 1 Gallon
- Price
- $32.74
- Rating
- 4.8/5
- Reviews
- 812
- Age
- 3y ago

Mercury - Mercruiser 92-8M0142151; W 10W30 4-Stroke Synthetic Blend Gallon mp Made by Mercury - Mercruiser
- Price
- $55.36
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 5y ago

Mercury 8M0107510 10W-30 4-Stroke Outboard Oil Change Kit for Mercury 2.1L 75/90/115hp EFI Outboards - 8M0107510
- Price
- $85.53
- Rating
- 4.8/5
- Reviews
- 292
- Age
- 5y ago

Quicksilver 10W-30 4-Stroke Synthetic Marine Engine Oil 1 Quart
- Price
- $14.49
- Rating
- 4.9/5
- Reviews
- 471
- Age
- 7y ago

Quicksilver 10W-30 4-Stroke Synthetic Blend Marine Engine Oil 1 Gallon
- Price
- $46.10
- Rating
- 4.9/5
- Reviews
- 471
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- MERCURY57%
- Quicksilver40%
- Valvoline3%
Demand
Mercury 10w-30 4-stroke Marine Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Oct · busiest ÷ quietest = 5.1×
Reviews and returns
What reviews say buyers love and hate about Mercury 10w-30 4-stroke Marine Oil
We read the reviews and the return reasons for every product selling here.
“It wouldnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mercury 10w-30 4-stroke Marine Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









