Mercon V
FailThe top 5 brands take 100% of clicks, so Mercon V is a Fail.
- Flapen Score
- 42 / 100Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 4942
- Market size
- $317K/yr171K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 71 sellers
Flapen Score
Mercon V against its category
The dotted line is the Automotive average. Past it, Mercon V is stronger. Inside it, weaker.
Market
The Mercon V market on Amazon at a glance
Shoppers on Amazon United States searched for Mercon V 171K times last year and spent an estimated $317K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $317Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- mercon v transmission fluid79K searches a year
02 · Price
A sale here is worth $37.52.
Listings sell for $37.52 on average, from $6.94 to $94.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $37.52 that is $28K to $38K a year per listing.
- Average price
- $37.52inside the $15 to $100 sweet spot
- Price range
- $6.94–$94.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $28K–$38K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Oils & Fluids. It carries 3,240 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #102in Oils & Fluids
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 3,240per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Mercon V products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ford Genuine XT-5-5QM MERCON-V Automatic Transmission and Power Steering Fluid - 5 Quart
- Price
- $41.49
- Rating
- 4.8/5
- Reviews
- 2,758
- Age
- 13y ago

Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon
- Price
- $25.02
- Rating
- 4.8/5
- Reviews
- 11,296
- Age
- 12y ago

Motorcraft XT5QMC Mercon V Automatic Transmission Fluid - Case of 12 Quarts
- Price
- $94.13
- Rating
- 4.8/5
- Reviews
- 1,553
- Age
- 9y ago

Ford Genuine XT-5-QM MERCON-V Automatic Transmission and Power Steering Fluid - 1 Quart
- Price
- $14.52
- Rating
- 4.8/5
- Reviews
- 2,758
- Age
- 13y ago

Motorcraft - Fluid - Transmission (XT105Q3LV)
- Price
- $39.82
- Rating
- 4.8/5
- Reviews
- 1,516
- Age
- 5y ago
Trending
estimated 90-day click momentum
MIER V Neck T-Shirt for Men Dry Fit Short Sleeve Tee Shirts for Men Workout Gym Athletic Casual Top Soft Heather Dark Green L
- Price
- $23.34
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 1y ago

Ford Genuine Ford XT-5-QMC MERCON-V Automatic Transmission and Power Steering Fluid - 16 oz.
- Price
- $13.31
- Rating
- 4.8/5
- Reviews
- 2,758
- Age
- 13y ago

Valvoline Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Quart
- Price
- $6.94
- Rating
- 4.8/5
- Reviews
- 11,296
- Age
- 20y ago

Valvoline Mercon V (ATF) Conventional Automatic Transmission Fluid 1 QT Case of 6
- Price
- $56.77
- Rating
- 4.8/5
- Reviews
- 833
- Age
- 13y ago

Ford Genuine XT-5-QM MERCON-V Automatic Transmission and Power Steering Fluid - 1 Quart
- Price
- $14.52
- Rating
- 4.8/5
- Reviews
- 2,758
- Age
- 13y ago
Newest
by launch date
MIER V Neck T-Shirt for Men Dry Fit Short Sleeve Tee Shirts for Men Workout Gym Athletic Casual Top Soft Heather Dark Green L
- Price
- $23.34
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 1y ago

Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon
- Price
- $23.34
- Rating
- 4.8/5
- Reviews
- 2,059
- Age
- 5y ago

Motorcraft - Fluid - Transmission (XT105Q3LV)
- Price
- $39.82
- Rating
- 4.8/5
- Reviews
- 1,516
- Age
- 5y ago

Valvoline DEXRON VI/MERCON LV ATF Full Synthetic Automatic Transmission Fluid 1 Gallon
- Price
- $34.07
- Rating
- 4.8/5
- Reviews
- 2,569
- Age
- 5y ago

Motorcraft XT5QMC Mercon V Automatic Transmission Fluid - Case of 12 Quarts
- Price
- $94.13
- Rating
- 4.8/5
- Reviews
- 1,553
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
71
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Ford45%
- Valvoline28%
- Motorcraft18%
- MIER5%
- Castrol5%
Demand
Mercon V search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Mercon V search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mercon v transmission fluid79K/yr
- mercon v46K/yr
- motorcraft mercon v11K/yr
- mercon v atf9K/yr
- mercon v automatic transmission fluid5K/yr
- motorcraft mercon v transmission fluid3K/yr
- mercon 5 transmission fluid4K/yr
- mercon transmission fluid4K/yr
- transmission fluid mercon v4K/yr
- mercon atf4K/yr
Reviews and returns
What reviews say buyers love and hate about Mercon V
We read the reviews and the return reasons for every product selling here.
“spilled about a pint of it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mercon V questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









