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Mercon Ulv

Maybe

Products sell for $46.19 on average, inside the sweet spot. But the products selling today already average 4.8★, so Mercon Ulv is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 7,287 Automotive niches · +4 vs the category median of 49
Market size
$927K/yr333K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
66%top-5 click share · 8 brands · 78 sellers

Flapen Score

Mercon Ulv against its category

The dotted line is the Automotive average. Past it, Mercon Ulv is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mercon Ulv market on Amazon at a glance

Shoppers on Amazon United States searched for Mercon Ulv 333K times last year and spent an estimated $927K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $927K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
6.0%
Market size, estimated
$927Ka year
Peak month
June2.8× the quietest month
Top search term
mercon lv transmission fluid37K searches a year

02 · Price

A sale here is worth $46.19.

Listings sell for $46.19 on average, from $12.25 to $110.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $46.19 that is $92K to $115K a year per listing.

Average price
$46.19inside the $15 to $100 sweet spot
Price range
$12.25–$110.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$92K–$115K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #123 within Oils & Fluids. It carries 1,370 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
69%
Out of stock, average day
6.3%
Average rank
#123in Oils & Fluids
Average rating
4.81 starsAmazon United States average 4.42 stars
Average reviews
1,370per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Mercon Ulv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

78

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Brand 152%
  • Brand 216%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Mercon Ulv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Mercon Ulv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mercon lv transmission fluid37K/yr
  • mercon lv53K/yr
  • mercon ulv29K/yr
  • ulv transmission fluid31K/yr
  • mercon ulv transmission fluid25K/yr
  • motorcraft mercon lv19K/yr
  • motorcraft ulv transmission fluid12K/yr
  • mercon lv atf14K/yr
  • motorcraft mercon ulv8K/yr
  • ford transmission fluid11K/yr

Reviews and returns

What reviews say buyers love and hate about Mercon Ulv

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
17%of negative reviews mention “Leak-Proof”
1.8%of orders come back
“After my transmission rebuild transmission oil started leaking”
A buyer, on “Leak-Proof”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mercon Ulv questions

Answered from the same tracked data.