mercon ulv
Worth a lookShows a sweet-spot price point ($46.19 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Avg price
Incredible$46.19avg listing price — sweet spot $15–$100
Price range
Great$12.25–$110.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great$927K$927K/yr · 333K searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,369.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mercon ulv is a $927K/yr Amazon United States market (333K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
mercon ulv market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 63%
- Out of stock
- 6.3%
- Avg brand age
- 65 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
78
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
5%
- Motorcraft52%
- Valvoline16%
- Ford12%
- Alpaca7%
- Triax4%
- Hot Shot's Secret4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +16.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
Top mercon ulv search terms
- mercon lv transmission fluid37K/yr
- mercon lv53K/yr
- mercon ulv29K/yr
- ulv transmission fluid31K/yr
- mercon ulv transmission fluid25K/yr
- motorcraft mercon lv19K/yr
- motorcraft ulv transmission fluid12K/yr
- mercon lv atf14K/yr
- motorcraft mercon ulv8K/yr
- ford transmission fluid11K/yr
Top mercon ulv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motorcraft - Fluid - Transmission (XT105Q3LV)
Motorcraft$39.824.8★1,516 rev
Ford MERCON LV Automatic Transmission Fluid - XT-10-5Q3LV - 5 Quart Jug (for Select Models and Years of Ford Lincoln and Mercury Vehicles)
Ford$41.164.9★2,635 rev
Motorcraft XT10QLVC Mercon Lv Automatic Transmission Fluid (1Qt)
Motorcraft$14.214.8★794 rev
Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon
Valvoline$25.024.8★11,296 rev
Motorcraft MERCON LV Automatic Transmission Fluid (ATF) 12 Quart Case
Motorcraft$97.864.9★1,988 rev
Newest
by launch date
Hot Shots Secret Green Diamond ULV ATF 1 Gallon Ultra-Low Viscosity Automatic Transmission Fluid Synthetic DEXRON ULV and MERCON ULV Compatible for Ford and GM 10-Speed Transmissions
Hot Shot's Secret$52.3645 rev
Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 6 Quart
Noctivive$60.2033 rev
Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 7 Quart
Alpaca$63.8342 rev
Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 12 Quart
Alpaca$110.3051 rev
TRIAX ULV ATF Full Synthetic Ultra Low Viscosity Automatic Transmission Fluid | for Dexron ULV Mercon ULV Many 10 & 8 and 9 Speed Nissan Matic P JATCO 9 Speed (1 Gallon)
Triax$41.02127 rev
Trending
90-day click momentumMotorcraft XT10QLVC Mercon Lv Automatic Transmission Fluid (1Qt)
Motorcraft$14.214.8★
Hot Shots Secret Green Diamond ULV ATF 1 Gallon Ultra-Low Viscosity Automatic Transmission Fluid Synthetic DEXRON ULV and MERCON ULV Compatible for Ford and GM 10-Speed Transmissions
Hot Shot's Secret$52.364.8★
Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 7 Quart
Alpaca$63.834.9★
Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 6 Quart
Noctivive$60.204.8★
Valvoline ULV Transmission Fluid 1 Quart
Valvoline$12.254.8★
What buyers say about mercon ulv
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Better than Motorcraft”
“As advertised”
“Excellent fluid, used it before on my Porsche and had no problems”
“Immediate Results”
“Better than Motorcraft”
“convenient”
“great fit if you like to work on your own cars”
“No leakage, good quality”
“no noise at start”
What buyers complain about
“After my transmission rebuild transmission oil started leaking”
“Bad oil”
“Amazon was not reliable for their recomendation in this case to fit my transmission”
“High quality fluid however it should be replaced drained”
“Does not work well for Honda”
“Its gonna let loose with a loud pop”
“Far price”
“False advertisement”
“High mileage at fluid”
“After using the slipping went away”
Top return reasons
Common questions
- Is mercon ulv profitable to sell on Amazon United States?
- The niche generates $927K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mercon ulv niche?
- 8 brands and 78 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in mercon ulv?
- Top complaints mined from reviews: Leak-Proof, Lubrication, Size-Overall. The return rate is 1.8%.
- When does demand for mercon ulv peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the mercon ulv niche?
- Listings span $12.25–$110.30; the average listing price is $46.19 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.