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Mercon Lv Transmission Fluid

Fail

The top 5 brands take 100% of clicks, so Mercon Lv Transmission Fluid is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$811K/yr203K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
90%top-5 click share · 3 brands · 64 sellers

Flapen Score

Mercon Lv Transmission Fluid against its category

The dotted line is the Automotive average. Past it, Mercon Lv Transmission Fluid is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mercon Lv Transmission Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Mercon Lv Transmission Fluid 203K times last year and spent an estimated $811K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $811K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
10.5%
Market size, estimated
$811Ka year
Peak month
March1.6× the quietest month
Top search term
mercon lv transmission fluid37K searches a year

02 · Price

A sale here is worth $38.16.

Listings sell for $38.16 on average, from $14.21 to $97.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $38.16 that is $114K to $153K a year per listing.

Average price
$38.16inside the $15 to $100 sweet spot
Price range
$14.21–$97.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$114K–$153K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #38 within Oils & Fluids. It carries 3,023 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#38in Oils & Fluids
Average rating
4.81 starsAmazon United States average 4.42 stars
Average reviews
3,023per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Mercon Lv Transmission Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 217%
  • Brand 315%

Demand

Mercon Lv Transmission Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Mercon Lv Transmission Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mercon lv transmission fluid37K/yr
  • mercon lv53K/yr
  • motorcraft mercon lv19K/yr
  • mercon lv atf14K/yr
  • ford transmission fluid11K/yr
  • motorcraft transmission fluid12K/yr
  • motorcraft mercon lv automatic transmission fluid9K/yr
  • mercon lv transmission fluid ford30K/yr
  • motorcraft lv transmission fluid6K/yr
  • lv transmission fluid5K/yr

Reviews and returns

What reviews say buyers love and hate about Mercon Lv Transmission Fluid

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
15%of negative reviews mention “Lubrication”
1.7%of orders come back
“Bad oil”
A buyer, on “Lubrication”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mercon Lv Transmission Fluid questions

Answered from the same tracked data.