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Mercedes Benz Floor Mats with Logo

Fail

Shoppers spend an estimated $6K a year here, so Mercedes Benz Floor Mats with Logo is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$6K/yr59K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
28%top-5 click share · 37 brands · 48 sellers

Flapen Score

Mercedes Benz Floor Mats with Logo against its category

The dotted line is the Automotive average. Past it, Mercedes Benz Floor Mats with Logo is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mercedes Benz Floor Mats with Logo market on Amazon at a glance

Shoppers on Amazon United States searched for Mercedes Benz Floor Mats with Logo 59K times last year and spent an estimated $6K. The top 5 brands take 61% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
0.1%
Market size, estimated
$6Ka year
Peak month
September1.4× the quietest month
Top search term
mercedes floor mats10K searches a year

02 · Price

A sale here is worth $77.31.

Listings sell for $77.31 on average, from $14.42 to $184.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $77.31 that is $0 to $8K a year per listing.

Average price
$77.31inside the $15 to $100 sweet spot
Price range
$14.42–$184.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,163 within Floor Mats & Cargo Liners. It carries 6,754 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
77%
Out of stock, average day
6.9%
Average rank
#1,163in Floor Mats & Cargo Liners
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
6,754per listing
Listings tracked
71

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mercedes Benz Floor Mats with Logo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

48

Top-5 brand share

61%

Top 20: 89%

Top-5 click share

28%

Top 20: 62%

Open market

35%

  • Brand 120%
  • Brand 214%
  • Brand 314%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Mercedes Benz Floor Mats with Logo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mercedes Benz Floor Mats with Logo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mercedes floor mats10K/yr
  • mercedes benz floor mats10K/yr
  • mercedes benz floor mats with logo7K/yr
  • mercedes benz car mats7K/yr
  • mercedes car mats5K/yr
  • mercedes benz e350 floor mats4K/yr
  • mercedes benz mats3K/yr
  • mercedes benz gla 250 floor mats3K/yr
  • mercedes c300 floor mats3K/yr
  • mercedes benz c300 floor mats5K/yr

Reviews and returns

What reviews say buyers love and hate about Mercedes Benz Floor Mats with Logo

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Didn't fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mercedes Benz Floor Mats with Logo questions

Answered from the same tracked data.