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Mercedes Air Freshener

Fail

The top 5 brands take 95% of clicks, so Mercedes Air Freshener is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$60K/yr51K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
63%top-5 click share · 8 brands · 29 sellers

Flapen Score

Mercedes Air Freshener against its category

The dotted line is the Automotive average. Past it, Mercedes Air Freshener is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mercedes Air Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Mercedes Air Freshener 51K times last year and spent an estimated $60K. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
1.4%
Market size, estimated
$60Ka year
Peak month
July1.5× the quietest month
Top search term
mercedes benz air freshener10K searches a year

02 · Price

A sale here is worth $84.48.

Listings sell for $84.48 on average, from $10.55 to $173.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $84.48 that is $0 to $8K a year per listing.

Average price
$84.48inside the $15 to $100 sweet spot
Price range
$10.55–$173.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,577 within Air Fresheners. It carries 2,131 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#1,577in Air Fresheners
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
2,131per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mercedes Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

29

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

2%

  • Brand 153%
  • Brand 228%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Mercedes Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Mercedes Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mercedes benz air freshener10K/yr
  • mercedes air freshener9K/yr
  • mercedes car fragrance4K/yr
  • mercedes benz fragrance refill7K/yr
  • mercedes air freshener refill5K/yr
  • mercedes benz air freshener refill5K/yr
  • mercedes fragrance refill5K/yr
  • mercedes benz car air freshener3K/yr
  • mercedes benz car fragrance4K/yr

Reviews and returns

What reviews say buyers love and hate about Mercedes Air Freshener

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.8%of orders come back
“Hardly smells”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mercedes Air Freshener questions

Answered from the same tracked data.