Mens Must Haves 2025

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

+10.3%

Conversion, latest week

10.0%

Market size, estimated

$149Ka year

Top search term

drift amber11K searches a year

Listings sell for $22.90 on average, from $12.70 to $38.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $22.90 that is $6K to $11K a year per listing.

Average price

$22.90inside the $15 to $100 sweet spot

Price range

$12.70–$38.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #30 within Air Fresheners. It carries 4,718 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#30in Air Fresheners

Average rating

3.89 starsAmazon United States average 4.42 stars

Average reviews

4,718per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months