Is meguiars ultimate black plastic restorer profitable to sell on Amazon United States?

The niche generates $324K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the meguiars ultimate black plastic restorer niche?

7 brands and 60 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in meguiars ultimate black plastic restorer?

Top complaints mined from reviews: Brightness/Shine/Glow, Spray/Flow, Quality-Overall. The return rate is 0.6%.

When does demand for meguiars ultimate black plastic restorer peak?

Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.

What does it cost to enter the meguiars ultimate black plastic restorer niche?

Listings span $5.35–$319.27; the average listing price is $33.76 (sweet spot $15–$100). The average incumbent carries 2,730 reviews — the moat a new listing must climb.

meguiars ultimate black plastic restorer

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.76

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$324K

$324K/yr · 153K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.8%

90-day search growth — must beat 0% to launch

Review moat

Okay2,730.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.35–$319.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, meguiars ultimate black plastic restorer is a $324K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

meguiars ultimate black plastic restorer market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $422K–$506K; units × avg price
Conversion rate: 6.3%
Avg BSR: #166
Page quality: 0%
Prime: 95%
Sponsored: 50%
Out of stock: 0.7%
Avg brand age: 70 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

Black Magic64%
Easton17%
Spiceology9%
Blackmagic Design3%
Chemical Guys3%
MIS' RUBIN'S BLACK MAGIC SEASONING2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — +13.8% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Open Trend

Top meguiars ultimate black plastic restorer search terms

black magic70K/yr -4.6%1.1% conv.
black magic tire wet44K/yr +38.7%9.8% conv.
black magic tire shine13K/yr +32.0%6.7% conv.
black magic seasoning10K/yr +24.8%7.6% conv.
black magic tire wet foam3K/yr +89.3%11.8% conv.
spiceology black magic3K/yr +33.3%8.6% conv.
black majic tire shine3K/yr +7.7%11.7% conv.
tire wet spray black magic5K/yr -42.1%5.2% conv.
black magi2K/yr -16.0%0.5% conv.

All search terms

Top meguiars ultimate black plastic restorer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Easton | Black Magic 3.0 Youth Catchers Set | Black | Large (Ages 9-12)

Easton$135.854.4★147 rev

Black Magic 22320 Tire Shine Tire Wet - 32 oz.

Black Magic$10.784.6★467 rev

Black Magic 120217 Tire Wet 23oz (Pack of 2) - Specially Formulated Tire Shine Applicator Cleaner to Keep Them Looking Wet Black and Glossy with One Quick Spray Long-Lasting Protection for Tires

Black Magic$17.264.5★4,741 rev

Black Magic 120269 Tire Wet Foam - Specially Formulated Thick Tire Spray Foam Clings to Tires to Dissolve & Clean Dirt while Shining & Protecting 18 Fl. Oz. (Pack of 2)

Black Magic$16.904.6★7,179 rev

Spiceology Black Magic Cajun Blackening Seasoning Bold & Savory Blackening Rub for Chicken Fish Turkey and More 18 oz

Spiceology$25.054.6★1,626 rev

Newest

by launch date

Black Magic 120269 Tire Wet Foam - Specially Formulated Thick Tire Spray Foam Clings to Tires to Dissolve & Clean Dirt while Shining & Protecting 18 Fl. Oz. (Pack of 2)

Black Magic$16.907,179 rev

5mo ago

Black Magic 120270 Tire Wet Spray Weather & Rinse-Resistant Formula that leaves Tires looking Wet Black & Glossy in One Spray 14.5 Fl. Oz. (Pack of 2)

Black Magic$20.694,741 rev

5mo ago

Easton | Black Magic 3.0 Youth Catchers Set | Black | Large (Ages 9-12)

Easton$135.85147 rev

10mo ago

Black Magic Cajun Blackening Blend by Spiceology | Bold & Savory Blackening Seasoning for Chicken Fish Turkey and More | Versatile Cajun Spice Blend & Dry Rub | 8.5oz

Spiceology$20.3112 rev

1y ago

Meguiars G250816 - Ultimate Insane Shine Tire Spray-16oz

Meguiar's$12.48666 rev

1y ago

What buyers say about meguiars ultimate black plastic restorer

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow22%

“Nice even shine”

Quality-Overall17%

“High quality shine”

Efficiency11%

“Works well”

Ease Of Use6%

“Easy to use”

Ease Of Cleaning5%

“Very easy to use, lasting clean, very deep cleaning too”

Value For Money4%

“Reasonable value”

Durability4%

“been using this stuff for decades”

Advertised Vs Actual Product3%

“Works as Advertised”

Flavor3%

“Superb flavor”

Taste-Overall2%

“Delicious blackening seasoning”

What buyers complain about

Brightness/Shine/Glow16%

“Dont shine too well”

Spray/Flow9%

“doesnt spray well”

Quality-Overall8%

“Garbage”

Functionality-Overall7%

“There's not work like they say”

Ease Of Cleaning6%

“Each time, gotta wipe it or dab it”

Durability5%

“the bottle doesn't last”

Size-Overall5%

“it's too narrow”

Value For Money5%

“The price is a little high at 175”

Advertised Vs Actual Product5%

“Deceptive advertising”

Adhesion/Stickiness2%

“Get my car all tires very 👎 Bad 👎 👎 sticky”

Top return reasons

Size-Overall27%

Leak-Proof13%

Brightness/Shine/Glow11%

Spray/Flow8%

Functionality-Overall8%

Advertised Vs Actual Product7%

Value For Money7%

Defective Material/Parts3%

Wet Cleaning2%

Compatibility-Overall2%

Common questions

Is meguiars ultimate black plastic restorer profitable to sell on Amazon United States?: The niche generates $324K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the meguiars ultimate black plastic restorer niche?: 7 brands and 60 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in meguiars ultimate black plastic restorer?: Top complaints mined from reviews: Brightness/Shine/Glow, Spray/Flow, Quality-Overall. The return rate is 0.6%.
When does demand for meguiars ultimate black plastic restorer peak?: Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
What does it cost to enter the meguiars ultimate black plastic restorer niche?: Listings span $5.35–$319.27; the average listing price is $33.76 (sweet spot $15–$100). The average incumbent carries 2,730 reviews — the moat a new listing must climb.