Mcgard

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

305K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

1.8%

Market size, estimated

$149Ka year

Peak month

September1.3× the quietest month

Top search term

wheel lock key80K searches a year

Listings sell for $27.47 on average, from $5.65 to $94.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.47 that is $3K to $7K a year per listing.

Average price

$27.47inside the $15 to $100 sweet spot

Price range

$5.65–$94.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

11.5%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #288 within Tires & Wheels. It carries 1,199 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#288in Tires & Wheels

Average rating

3.99 starsAmazon United States average 4.42 stars

Average reviews

1,199per listing

Listings tracked

48

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months