mcgard
Worth a lookShows beatable incumbent ratings (4.0★), but high returns (11.5%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$27.47avg listing price — sweet spot $15–$100
Price range
Great$5.65–$94.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,199avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Market size
Okay$149K$149K/yr · 305K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, mcgard is a $149K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
mcgard market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $137K–$165K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #288
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 5.1%
- Avg brand age
- 39 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
150
Top-5 brand share
71%
Top 20: 97%
Top-5 click share
39%
Top 20: 75%
Open market
24%
- McGard43%
- FortiyParts10%
- Eponcia7%
- Dorman6%
- Thinkpro5%
- GORILLA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top mcgard search terms
- wheel lock key80K/yr
- mcgard wheel lock key40K/yr
- mcgard 04615534K/yr
- tuercas de seguridad para llantas19K/yr
- mcgard wheel locks24K/yr
- gorilla wheel locks17K/yr
- tuerca de seguridad para llantas11K/yr
- lug nut lock key9K/yr
- mcgard8K/yr
- black wheel locks9K/yr
Top mcgard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McGard 24154 Chrome Cone Seat Wheel Locks (M12 x 1.25 Thread Size) - 4 Locks / 1 Key
McGard$24.484.5★3,209 rev
McGard 24157 Chrome Wheel Lock Set Cone Seat M12x1.5 Thread 13/16 Key Hex
McGard$24.964.4★10,903 rev
FortiyParts D-Type Wheel Lock Key for Toyota & Lexus(Silver)
FortiyParts$16.893.0★41 rev
Eponcia Wheel Lock Key Lug Nut Key Locking Lug Nut Removal Tool for Toyota Lexus Tacoma Senna Security Nuts Socket Wrench Anti-Theft D-Wheel Locking Nuts Socket Adapter Installation & Removal (Silver
Eponcia$17.572.4★63 rev
McGard 24216 Black Cone Seat Wheel Locks (M14X1.5 Thread Size) - Set of 4 w/Key
McGard$39.434.6★1,836 rev
Newest
by launch date
Thinkpro D Wheel Lock Key Locking Lug Nut Key Compatible with Toyota
Thinkpro$15.2510 rev
FortiyParts D-Type Wheel Lock Key for Toyota & Lexus(Silver)
FortiyParts$16.8941 rev
FortiyParts D-Type Wheel Lock Key for Toyota & Lexus(Black)
FortiyParts$16.8041 rev
Surosha D-Wheel Locking Lug Nut Removal Tool Lug Nut Remover Steel Drive Wheel Lock Key with Socket Anti-Theft Wheels Nut Remover & Installer Professional Locking Lug Nuts Key Fit for Most Cars
Surosha$18.2422 rev
SWQS D-Wheel Locking Lug Nut Removal Tool Key for Toyota Professional Anti-Theft Lock Nut Remover Socket Lost Wheel Lock Key Replacement for Tacoma Camry Corolla Tundra Automotive Tools
SWQS$17.0365 rev
Trending
90-day click momentumThinkpro D Wheel Lock Key Locking Lug Nut Key Compatible with Toyota
Thinkpro$15.254.3★
PACLVIO 7 Spline Lug Nut Socket Wheel Lock Key Replacement for Aftermarket 7 Spline Lug Nut Drive Tuner Replacement Socket Key Tool Compatible with 19mm 3/4 21mm 13/16 Hex Socket Wrench (7 Spline)
PACLVIO$7.154.0★
Surosha D-Wheel Locking Lug Nut Removal Tool Lug Nut Remover Steel Drive Wheel Lock Key with Socket Anti-Theft Wheels Nut Remover & Installer Professional Locking Lug Nuts Key Fit for Most Cars
Surosha$18.243.2★
Eponcia Wheel Lock Key Lug Nut Key Locking Lug Nut Removal Tool for Toyota Lexus Tacoma Senna Security Nuts Socket Wrench Anti-Theft D-Wheel Locking Nuts Socket Adapter Installation & Removal (Silver
Eponcia$17.572.4★
FortiyParts D-Type Wheel Lock Key for Toyota & Lexus(Silver)
FortiyParts$16.893.0★
What buyers say about mcgard
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Nice quality set”
“Excellent value”
“Works as expected”
“Works perfectly”
“It didnt affect the install”
“Very durable”
“Well built”
“easy to use”
“Well built”
What buyers complain about
“Too short”
“Did not work for vehicle it said”
“Misleading”
“Did not work”
“Poor quality control”
“Rusty”
“a bit expensive for what it is”
“broke during installation”
“I cant use them”
“Not particularly strong”
Top return reasons
Common questions
- Is mcgard profitable to sell on Amazon United States?
- The niche generates $149K/yr across 48 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mcgard niche?
- 25 brands and 150 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in mcgard?
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Advertised Vs Actual Product. The return rate is 11.5% — above our launch gate.
- When does demand for mcgard peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the mcgard niche?
- Listings span $5.65–$94.48; the average listing price is $27.47 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.