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Mazda Cx90 Floor Mats

Fail

Shoppers spend an estimated $47K a year here, so Mazda Cx90 Floor Mats is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$47K/yr9K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
41%top-5 click share · 20 brands · 22 sellers

Flapen Score

Mazda Cx90 Floor Mats against its category

The dotted line is the Automotive average. Past it, Mazda Cx90 Floor Mats is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mazda Cx90 Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Mazda Cx90 Floor Mats 9K times last year and spent an estimated $47K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
3.9%
Market size, estimated
$47Ka year
Peak month
January1.9× the quietest month
Top search term
mazda cx90 floor mats7K searches a year

02 · Price

A sale here is worth $129.94.

Listings sell for $129.94 on average, from $64.58 to $198.38. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $129.94 that is $0 to $13K a year per listing.

Average price
$129.94above the $15 to $100 sweet spot
Price range
$64.58–$198.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #1,077 within Floor Mats & Cargo Liners. It carries 515 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
22.1%
Average rank
#1,077in Floor Mats & Cargo Liners
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
515per listing
Listings tracked
32

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mazda Cx90 Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

22

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

39%

  • Brand 116%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Mazda Cx90 Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Mazda Cx90 Floor Mats

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
5.6%of orders come back
“Dont fit great”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mazda Cx90 Floor Mats questions

Answered from the same tracked data.