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Mazda Cx5 Windshield Wipers

Fail

Demand is soft, at -27.9% this quarter, so Mazda Cx5 Windshield Wipers is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$140K/yr81K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
81%top-5 click share · 10 brands · 41 sellers

Flapen Score

Mazda Cx5 Windshield Wipers against its category

The dotted line is the Automotive average. Past it, Mazda Cx5 Windshield Wipers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mazda Cx5 Windshield Wipers market on Amazon at a glance

Shoppers on Amazon United States searched for Mazda Cx5 Windshield Wipers 81K times last year and spent an estimated $140K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
6.3%
Market size, estimated
$140Ka year
Peak month
November2.1× the quietest month
Top search term
mazda cx5 windshield wipers20K searches a year

02 · Price

A sale here is worth $27.09.

Listings sell for $27.09 on average, from $16.90 to $58.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $27.09 that is $14K to $20K a year per listing.

Average price
$27.09inside the $15 to $100 sweet spot
Price range
$16.90–$58.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$14K–$20K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Windshield Wipers & Parts. It carries 12,002 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#200in Windshield Wipers & Parts
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
12,002per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mazda Cx5 Windshield Wipers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

41

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

11%

  • Brand 136%
  • Brand 216%
  • Brand 315%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 11%)

Demand

Mazda Cx5 Windshield Wipers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Mazda Cx5 Windshield Wipers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mazda cx5 windshield wipers20K/yr
  • mazda cx5 wiper blades10K/yr
  • trico silicone ceramic wiper blades9K/yr
  • trico7K/yr
  • trico exact fit wiper blades6K/yr
  • trico force wiper blades5K/yr
  • mazda cx 5 windshield wipers4K/yr
  • windshield wipers mazda cx53K/yr
  • trico wipers4K/yr
  • mazda cx9 windshield wipers3K/yr

Reviews and returns

What reviews say buyers love and hate about Mazda Cx5 Windshield Wipers

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Durability”
2.6%of orders come back
“Broke on the first real use”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mazda Cx5 Windshield Wipers questions

Answered from the same tracked data.