Is mazda cx5 cabin air filter profitable to sell on Amazon United States?

The niche generates $198K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Skip it (48/100).

How competitive is the mazda cx5 cabin air filter niche?

9 brands and 17 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in mazda cx5 cabin air filter?

Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 0.6%.

When does demand for mazda cx5 cabin air filter peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the mazda cx5 cabin air filter niche?

Listings span $8.95–$28.28; the average listing price is $16.92 (sweet spot $15–$100). The average incumbent carries 8,773 reviews — the moat a new listing must climb.

mazda cx5 cabin air filter

Skip it

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.92

avg listing price — sweet spot $15–$100

Price range

Good$8.95–$28.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.8%

90-day search growth — must beat 0% to launch

Market size

Okay$198K

$198K/yr · 89K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,773.22

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, mazda cx5 cabin air filter is a $198K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

mazda cx5 cabin air filter market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $212K–$254K; units × avg price
Conversion rate: 13.1%
Avg BSR: #242
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

EPAuto53%
Puroma15%
Femota7%
Bosch7%
COCOAUTO5%
ryvclim4%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top mazda cx5 cabin air filter search terms

mazda cx5 cabin air filter29K/yr +15.3%11.2% conv.
mazda 3 cabin air filter8K/yr +12.4%4.8% conv.
cabin air filter mazda cx57K/yr +29.1%11.3% conv.
cx5 cabin air filter6K/yr +17.4%12.6% conv.
2016 mazda cx5 cabin air filter5K/yr +27.3%16.6% conv.
2021 mazda cx5 cabin air filter4K/yr +43.1%12.5% conv.
mazda cx-5 cabin air filter4K/yr +31.4%12.2% conv.
2024 mazda cx5 cabin air filter3K/yr +3.7%11.9% conv.
2023 mazda cx5 cabin air filter4K/yr -11.2%10.5% conv.
mazda cabin air filter3K/yr +63.9%4.2% conv.

All search terms

Top mazda cx5 cabin air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EPAuto CPJ6X (KD45-61-J6X) Cabin Air Filter includes Activated Carbon Replacement for Mazda 3 (2014-2018) Mazda 6 (2014-2021) CX-5 (2013-2025)

EPAuto$12.644.8★8,081 rev

Puroma Cabin Air Filter with Activated Carbon Replacement for CF11811 CPJ6X CAF1907P CAF1907C CU24009 Compatible with Mazda 3 Mazda 6 CX-5 MP11-1K-D45 KD45-61-J6X KR11-61-J6X

Puroma$9.794.7★3,189 rev

Femota Tested MERV 13 Cabin Air Filter with Activated Carbon CF11811 for Mazda 3 (2014-2018) Mazda 6 (2014-2021) Mazda CX5 (2013-2025).

Femota$8.954.8★337 rev

BOSCH 6080C HEPA Cabin Air Filter - Compatible with Select Mazda 3 3 Sport 6 CX-5

Bosch$16.384.6★1,591 rev

COCOAUTO Cabin Engine Air Filter Kit for CX-5 2013-2024 2.0L 2.5L (Not for Turbo) Mazda 3 2014-2018 Mazda 6 2014-2021 2.5L | Naturally Aspirated Only Not for Turbo | Replaces PE07133A0A KD4561J6X

COCOAUTO$27.654.7★187 rev

Newest

by launch date

VASHEN CF11811 Cabin Air Filter for Mazda CX-5 2013-2025 Mazda 6 2014-2021 Mazda 3 2014-2018 SkyBlue High-Efficiency Media

VASHEN$9.8019 rev

6mo ago

Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Mazda CX-5 2013-2025 2.0L/2.5L (Not for Turbo) Mazda 3 2014-2018 Mazda 6 2014-2021 2.5L (Not for Turbo) - CF11811 & CA11259

ryvclim$23.9361 rev

8mo ago

SERVKITOUR Engine cabin Air Filter Set for CX-5 (2013-2024) 2.0L/2.5L Gas Naturally Aspirated (NOT TURBO) for Mazda 3 (2014-18) for Mazda 6 (2014-21) 2.5L Not Turbo KD4561J6X PE07133A0A

SERVKITOUR$28.28132 rev

1y ago

COCOAUTO Cabin Engine Air Filter Kit for CX-5 2013-2024 2.0L 2.5L (Not for Turbo) Mazda 3 2014-2018 Mazda 6 2014-2021 2.5L | Naturally Aspirated Only Not for Turbo | Replaces PE07133A0A KD4561J6X

COCOAUTO$27.65187 rev

1y ago

Puroma Cabin Air Filter with Activated Carbon Replacement for CF11811 CPJ6X CAF1907P CAF1907C CU24009 Compatible with Mazda 3 Mazda 6 CX-5 MP11-1K-D45 KD45-61-J6X KR11-61-J6X

Puroma$9.793,189 rev

2y ago

What buyers say about mazda cx5 cabin air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“They fit as advertised”

Value For Money15%

“Great Value”

Filtration14%

“air filter working great”

Assembly/Installation10%

“Easy installation”

Quality-Overall10%

“Excellent product”

Advertised Vs Actual Product3%

“As described and expected”

Ease Of Use2%

“Easy to use”

Material Quality1%

“Good materials”

Smell1%

“It had no plastic or fiber glass smell like some filters have”

Maintenance And Repair1%

“Its an affordable maintenance item that really improves driving comfort”

What buyers complain about

Filtration19%

“The cabin air filter is too restrictive”

Size-Overall8%

“The cabin air filter felt a little smaller than the one I had in there”

Value For Money4%

“Why pay more”

Carbon Footprint4%

“Not much of a carbon in it”

Product Condition4%

“If Im buying something new, Id better receive it new and in perfect condition.”

Compression4%

“The air conditioner wouldn't blow as hard”

Compatibility-Overall4%

“causing the filter to not fit in my 2021 CX-5 out of the box”

Smell4%

“Cabin air still smells like cabin air - no worse, no better”

Design-Overall2%

“Had to fight to get it in – Poor design for Mazda 3”

Spray/Flow2%

“Not enough air flow”

Top return reasons

Size-Overall45%

Compatibility-Overall21%

Filtration16%

Value For Money3%

Product Condition3%

Quality-Overall2%

Defective Material/Parts2%

Assembly/Installation2%

Advertised Vs Actual Product1%

Wet Cleaning1%

Common questions

Is mazda cx5 cabin air filter profitable to sell on Amazon United States?: The niche generates $198K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Skip it (48/100).
How competitive is the mazda cx5 cabin air filter niche?: 9 brands and 17 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in mazda cx5 cabin air filter?: Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 0.6%.
When does demand for mazda cx5 cabin air filter peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the mazda cx5 cabin air filter niche?: Listings span $8.95–$28.28; the average listing price is $16.92 (sweet spot $15–$100). The average incumbent carries 8,773 reviews — the moat a new listing must climb.