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Mazda Cx30 Floor Mats

Fail

Shoppers spend an estimated $39K a year here, so Mazda Cx30 Floor Mats is a Fail.

Flapen Score
37
37 / 100
Ranks 6,498 of 7,287 Automotive niches · −12 vs the category median of 49
Market size
$39K/yr11K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
53%top-5 click share · 22 brands · 32 sellers

Flapen Score

Mazda Cx30 Floor Mats against its category

The dotted line is the Automotive average. Past it, Mazda Cx30 Floor Mats is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mazda Cx30 Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Mazda Cx30 Floor Mats 11K times last year and spent an estimated $39K. The top 5 brands take 55% of clicks. Demand peaks in Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
3.9%
Market size, estimated
$39Ka year
Peak month
March1.9× the quietest month
Top search term
mazda cx30 floor mats9K searches a year

02 · Price

A sale here is worth $86.85.

Listings sell for $86.85 on average, from $31.60 to $158.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $86.85 that is $0 to $9K a year per listing.

Average price
$86.85inside the $15 to $100 sweet spot
Price range
$31.60–$158.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,002 within Floor Mats & Cargo Liners. It carries 6,092 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
5.5%
Average rank
#1,002in Floor Mats & Cargo Liners
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
6,092per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mazda Cx30 Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 flat

Sellers

32

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

41%

  • Brand 124%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Mazda Cx30 Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Mazda Cx30 Floor Mats

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
4.9%of orders come back
“way too big”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mazda Cx30 Floor Mats questions

Answered from the same tracked data.