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Mazda 3 Headlights

Fail

Demand is soft, at -22.5% this quarter, so Mazda 3 Headlights is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$97K/yr47K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
33%top-5 click share · 33 brands · 38 sellers

Flapen Score

Mazda 3 Headlights against its category

The dotted line is the Automotive average. Past it, Mazda 3 Headlights is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mazda 3 Headlights market on Amazon at a glance

Shoppers on Amazon United States searched for Mazda 3 Headlights 47K times last year and spent an estimated $97K. The top 5 brands take 43% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
1.7%
Market size, estimated
$97Ka year
Peak month
December1.4× the quietest month
Top search term
mazda 3 headlights16K searches a year

02 · Price

A sale here is worth $120.68.

Listings sell for $120.68 on average, from $29.18 to $285.26. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $120.68 that is $0 to $12K a year per listing.

Average price
$120.68above the $15 to $100 sweet spot
Price range
$29.18–$285.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #6,928 within Lights, Bulbs & Indicators. It carries 56 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
55%
Out of stock, average day
15.7%
Average rank
#6,928in Lights, Bulbs & Indicators
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
56per listing
Listings tracked
49

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mazda 3 Headlights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

38

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

33%

Top 20: 76%

Open market

52%

  • Brand 113%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Mazda 3 Headlights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mazda 3 Headlights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mazda 3 headlights16K/yr
  • 2012 mazda 3 headlights7K/yr
  • 2008 mazda 3 headlights6K/yr
  • 2013 mazda 3 headlights5K/yr
  • 2010 mazda 3 headlights7K/yr
  • 2007 mazda 3 headlights4K/yr
  • 2011 mazda 3 headlights4K/yr

Reviews and returns

What reviews say buyers love and hate about Mazda 3 Headlights

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Brightness/Shine/Glow”
4.4%of orders come back
“Bad lights”
A buyer, on “Brightness/Shine/Glow”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mazda 3 Headlights questions

Answered from the same tracked data.