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Max Liner

Fail

Shoppers spend an estimated $31K a year here, so Max Liner is a Fail.

Flapen Score
38
38 / 100
Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 49
Market size
$31K/yr42K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
32%top-5 click share · 20 brands · 49 sellers

Flapen Score

Max Liner against its category

The dotted line is the Automotive average. Past it, Max Liner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Max Liner market on Amazon at a glance

Shoppers on Amazon United States searched for Max Liner 42K times last year and spent an estimated $31K. The top 5 brands take 65% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
0.8%
Market size, estimated
$31Ka year
Peak month
December1.6× the quietest month
Top search term
silverado floor mats15K searches a year

02 · Price

A sale here is worth $97.12.

Listings sell for $97.12 on average, from $14.75 to $242.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $97.12 that is $0 to $10K a year per listing.

Average price
$97.12inside the $15 to $100 sweet spot
Price range
$14.75–$242.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #840 within Floor Mats & Cargo Liners. It carries 4,450 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
89%
Out of stock, average day
3.3%
Average rank
#840in Floor Mats & Cargo Liners
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,450per listing
Listings tracked
38

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Max Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

49

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

29%

  • Brand 117%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 65%

Demand

Max Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Max Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silverado floor mats15K/yr
  • smartliner11K/yr
  • rear floor mats for cars6K/yr
  • smart liner7K/yr
  • smart liners car mats3K/yr

Reviews and returns

What reviews say buyers love and hate about Max Liner

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Didn't fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Max Liner questions

Answered from the same tracked data.