matte black touch up paint
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$334K$334K/yr · 153K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,787.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Price range
Okay$6.62–$320.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, matte black touch up paint is a $334K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
matte black touch up paint market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $318K–$424K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #148
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 78%
- Out of stock
- 0.2%
- Avg brand age
- 51 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
111
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
52%
Top 20: 87%
Open market
18%
- Birchwood Casey34%
- SYOAUTO18%
- xdotoar11%
- SMAPHY10%
- Competitive Advantage5%
- Jietamaseo4%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +8.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.3×
Top matte black touch up paint search terms
- birchwood casey36K/yr
- matte black paint pen14K/yr
- matte black touch up paint11K/yr
- birchwood13K/yr
- flat black paint pen9K/yr
- black touch up paint for metal5K/yr
- matte black rim touch up paint6K/yr
- birchwood casey super black4K/yr
- flat black touch up paint6K/yr
- satin black touch up paint6K/yr
Top matte black touch up paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Birchwood Casey Long-Lasting Fast-Drying Super Black Touch-Up Pen for Deep Scratches and Worn Areas FLAT BLACK 0.33 OUNCE
Birchwood Casey$9.834.2★4,894 rev
SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)
SYOAUTO$9.994.4★2,199 rev
SMAPHY Matte Black Rim Touch Up Paint Matte Black Paint Pen for Metal Enamel Car Wheel Scratch Flat Black Wheel Paint Pen Universal Satin Matte Black for rims Black Car Rim paint for Wheel Curb Rash Scratches
SMAPHY$10.934.4★1,486 rev
Competitive Advantage Enamel Paint Markers MPD-15 | MATTE BLACK - 1 Pack | Permanent Marks on Metal Glass Rubber Plastic & more Waterproof UV Resistant
Competitive Advantage$12.164.2★960 rev
Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting
xdotoar$8.584.4★447 rev
Newest
by launch dateMatte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting
xdotoar$8.58447 rev
Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Seamless Repair Car Faucet and More Color Accurate Long Lasting Adhension Quick Drying Easy to Use
xdotoar$8.62410 rev
Matte Black Touch Up Paint for Cars Universal and Color Accurate Automotive Scratch Repair Pen Lasting Auto Scratch Remover Quick Drying Weather Resistant Easy to Use Versatile Use
xdotoar$10.162,847 rev
ARTISTRO 5 Black Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$8.0212,126 rev
Matte Black Rim Touch Up Paint - Wheel Repair Kit Curb Rash Quick And Easy Wheel Scratch Repair Rim Paint For Car Wheel Repair
Jietamaseo$8.37754 rev
Trending
90-day click momentum
Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting
Birchwood Casey$320.804.3★
Testors EPM25-2549 1 Black
Testors$10.864.4★
Matte Black Touch Up Paint for Cars Universal and Color Accurate Automotive Scratch Repair Pen Lasting Auto Scratch Remover Quick Drying Weather Resistant Easy to Use Versatile Use
xdotoar$10.164.2★
Black Paint Markers 2 Pack Oil-Based Waterproof Quick Dry Permanent Paint Pen Set for Rocks Painting Wood Fabric Plastic Canvas Glass Mugs Metal Tire Stone DIY Craft
Craiiby$6.954.4★
Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting
xdotoar$8.584.4★
What buyers say about matte black touch up paint
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Easy to apply”
“As advertised”
“Good deal”
“Good black color”
“Highly effective”
“This paint still matches it pretty good”
“this helps hide the scratches”
“This leads to clean kills with no wounded birds running away”
“Perfect for art”
What buyers complain about
“Not enough paint in the container”
“Did not work”
“Poor color outcome”
“Poor quality”
“flakes off”
“Couple drips in tube”
“Not worth the money”
“Not as easy as explained”
“Dry marker”
“Horrible adhesion”
Top return reasons
Common questions
- Is matte black touch up paint profitable to sell on Amazon United States?
- The niche generates $334K/yr across 32 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the matte black touch up paint niche?
- 14 brands and 111 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in matte black touch up paint?
- Top complaints mined from reviews: Paint Quality, Functionality-Overall, Color. The return rate is 0.9%.
- When does demand for matte black touch up paint peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the matte black touch up paint niche?
- Listings span $6.62–$320.80; the average listing price is $21.19 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.