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Lucas Oil

Maybe

An estimated 0.3% of orders come back. But the products selling today already average 4.7★, so Lucas Oil is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 7,287 Automotive niches · +11 vs the category median of 49
Market size
$1.5M/yr610K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
53%top-5 click share · 10 brands · 224 sellers

Flapen Score

Lucas Oil against its category

The dotted line is the Automotive average. Past it, Lucas Oil is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lucas Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Lucas Oil 610K times last year and spent an estimated $1.5M. The top 5 brands take 93% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 610K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
610K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
9.8%
Market size, estimated
$1.5Ma year
Peak month
May1.4× the quietest month
Top search term
lucas fuel treatment120K searches a year

02 · Price

A sale here is worth $25.85.

Listings sell for $25.85 on average, from $5.36 to $108.80. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $25.85 that is $52K to $65K a year per listing.

Average price
$25.85inside the $15 to $100 sweet spot
Price range
$5.36–$108.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$52K–$65K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Oils & Fluids. It carries 8,568 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#13in Oils & Fluids
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
8,568per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Lucas Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$62K$124K$185K$247K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

224

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 90%

Open market

5%

  • Lucas Oil54%
  • STAR BRITE17%
  • STA-BIL16%
  • Royal Purple3%
  • Red Line2%
  • Hot Shot's Secret2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Lucas Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lucas Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lucas fuel treatment120K/yr
  • lucas fuel injector cleaner71K/yr
  • fuel additive for gasoline engines51K/yr
  • fuel treatment50K/yr
  • gas treatment49K/yr
  • fuel additive40K/yr
  • star tron enzyme fuel treatment23K/yr
  • gas treatment for car16K/yr
  • startron enzyme fuel treatment23K/yr
  • lucas oil fuel treatment17K/yr

Reviews and returns

What reviews say buyers love and hate about Lucas Oil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“arrived leaking”
A buyer, on “Leak-Proof”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lucas Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data