long funnel
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good585avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.76–$28.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Market size
Okay$188K$188K/yr · 209K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, long funnel is a $188K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
long funnel market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $165K–$219K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 74%
- Out of stock
- 1.3%
- Avg brand age
- 38 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
94
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
46%
Top 20: 86%
Open market
44%
- Cartisen16%
- KarZone13%
- Yuesstloo11%
- BILITOOLS7%
- HexinYigjly5%
- Custom Accessories5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top long funnel search terms
- transmission funnel49K/yr
- long funnel50K/yr
- transmission fluid funnel27K/yr
- long neck funnel23K/yr
- long funnel for transmission fluid20K/yr
- transmission funnel long narrow tip11K/yr
- long funnels for automotive use6K/yr
- long oil funnel6K/yr
- long neck funnels for automotive use4K/yr
- funnel for transmission fluid5K/yr
Top long funnel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KarZone Long Neck Funnel Oil Funnels for Oil Change Long Funnels for Transmission Fluid Automotive Funnel for Gas & Lubricants (12.0 Fluid Ounces Red)
KarZone$12.264.7★2,922 rev
Yuesstloo 27.56 Steel Bendable Spout Funnel with Filter for All Automotive Oils Metal Flexible Long Funnels for Automotive Use for Transmission Fluid Diesel Fuel and Other Liquids
Yuesstloo$17.824.6★1,318 rev
Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Blue (1-Pack))
Cartisen$7.984.6★266 rev
BILITOOLS 26.2 Steel Flexible Oil Funnel with Filter for Automotive Use
BILITOOLS$17.514.7★291 rev
HexinYigjly 3 Pcs Automotive Funnels Set Wide Mouth Fuel Funnels Plastic Long Neck Oil Funnel Flexible Right Angle Funnels with Detachable Spout and Filter for Water/Gasoline/Coolant/Engine Oil
HexinYigjly$9.724.6★1,018 rev
Newest
by launch dateLong-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Blue (1-Pack))
Cartisen$7.98266 rev
Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Black (1-Pack))
Cartisen$7.79266 rev
27 Bendable Transmission Funnel with Filter and Switch Multi-Purpose Funnel is Suitable for All Automotive Oil Transmission Oil and Other Liquids.
LOGOL$16.80139 rev
Long Neck Oil Funnel Plastic Spill Saver Funnels Multi-Function Funnel for All Automotive Oils Water Diesel Fuel Lubricants Engine Oils Kerosene and Other Liquids (BL&2PCS)
UHANBUT$6.6156 rev
ZIMISI Plastic Fuel Funnel with Long Hose Flexible Wide Mouth Filling Funnel Universal Automotive Accessories for Engine Oil/Gas/Fuel/Gasoline/Diesel/Water/Fluid/Liquid Transmission (1PC)
ZIMISI$6.8256 rev
Trending
90-day click momentum
ROAD GENIE Auto Long Neck Funnel | Pack of 2 | 18 (45.7 cm) Length 5 (12.7 cm) Diameter Mouth | Sturdy Black Plastic | Ideal for Oil Transmission Fluid Gasoline Additives
ROAD GENIE$12.384.8★
Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Black (1-Pack))
Cartisen$7.794.6★
2PCS Long Neck Oil Funnels Multi-Purpose Spill Saver Funnel Plastic Funnel for Filling Automotive Oils Lubricants Engine Oils Water Diesel Fuel Kerosene and Other Liquids (Small Red+Orange)
JOYCOURT$7.004.6★
Long-Neck Oil Funnel for Automotive Multi-Function Plastic Funnel for Oil Gas & Lubricants Universal Car Accessory (Blue (1-Pack))
Cartisen$7.984.6★
Long Neck Oil Funnel Plastic Spill Saver Funnels Multi-Function Funnel for All Automotive Oils Water Diesel Fuel Lubricants Engine Oils Kerosene and Other Liquids (BL&2PCS)
UHANBUT$6.614.6★
What buyers say about long funnel
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“This is very well made product”
“Good Value”
“Easy to use”
“Works great for special circumstances”
“Good fit”
“love the flexibility”
“at least it doesn't leak”
“Durable”
“Well built”
What buyers complain about
“Very small”
“the quality is pretty cheap as well”
“Too flimsy”
“Inaccurate product description”
“Its a bit thinner than I expected”
“Broke”
“Cheap plastic”
“leaks”
“It is 1$ Temu crap”
“does NOT have a flexible hose. or any hose”
Top return reasons
Common questions
- Is long funnel profitable to sell on Amazon United States?
- The niche generates $188K/yr across 34 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the long funnel niche?
- 28 brands and 94 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in long funnel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.3%.
- When does demand for long funnel peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the long funnel niche?
- Listings span $5.76–$28.13; the average listing price is $10.97 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.