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Loctite

Fail

Prices span $5.45–$15.10, mostly outside the sweet spot, so Loctite is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$2.8M/yr1.6M searches / yr
90-day growth
+6.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 69 sellers

Flapen Score

Loctite against its category

The dotted line is the Automotive average. Past it, Loctite is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loctite market on Amazon at a glance

Shoppers on Amazon United States searched for Loctite 1.6M times last year and spent an estimated $2.8M. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
18.6%
Market size, estimated
$2.8Ma year
Peak month
March2.3× the quietest month
Top search term
loctite471K searches a year

02 · Price

A sale here is worth $9.36.

Listings sell for $9.36 on average, from $5.45 to $15.10. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At $9.36 that is $234K to $281K a year per listing.

Average price
$9.36under the $15 to $100 sweet spot
Price range
$5.45–$15.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
25,000–30,000
Revenue per listing a year
$234K–$281K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Fillers, Adhesives & Sealants. It carries 6,148 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Fillers, Adhesives & Sealants
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
6,148per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Loctite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

69

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 160%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Loctite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.3×

Search terms

Top Loctite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loctite471K/yr
  • blue loctite191K/yr
  • thread lock111K/yr
  • loctite 24390K/yr
  • lock tight93K/yr
  • loctite blue88K/yr
  • loctite blue threadlocker89K/yr
  • thread locker67K/yr
  • threadlocker48K/yr
  • blue threadlocker47K/yr

Reviews and returns

What reviews say buyers love and hate about Loctite

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
15%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Super small tube”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Loctite questions

Answered from the same tracked data.