liquid pump
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$65.90avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Review moat
Good1,414.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$143K$143K/yr · 73K searches
Price range
Okay$9.66–$304.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, liquid pump is a $143K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
liquid pump market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $132K–$165K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 94%
- Out of stock
- 3.1%
- Avg brand age
- 25 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
70
Top-5 brand share
43%
Top 20: 86%
Top-5 click share
34%
Top 20: 70%
Open market
52%
- Scepter15%
- BestCosy10%
- PAMBEE7%
- Garvee7%
- VEECAP6%
- Ontel5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Top liquid pump search terms
- gas can with pump30K/yr
- battery pump17K/yr
- battery operated pump12K/yr
- turbo pump7K/yr
- gas can with pump nozzle8K/yr
Top liquid pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scepter Duramax Flo N Go 14 Gallon Gas 53 Liter Portable Fuel Tank and Fuel Transfer Pump with 10-Foot Hose for Lawn Mower Farm Marine Commercial and Home Use Gasoline Only Red
Scepter$135.964.1★7,590 rev
PAMBEE 15 Gallon Gas Can Fuel Tank Container with LE Fluid Transfer Manual Siphon Pump & 10FT Hose Portable Diesel Gas Storage Caddy with Wheels for Car ATV Weeder Boat etc. Red
PAMBEE$123.284.2★308 rev
Portable Fuel Transfer Pump with 47 Hose-High Flow Hand Fuel Pump Battery Powered Siphon Pump for Gasoline Mechanical Fuel Pumps Universal Fit for Gasoline Vehicles Fuel Water TransferAmber
BestCosy$20.084.2★1,472 rev
Ontel Turbo Pump Automatic Liquid Transfer Pump
Ontel$49.344.4★6,330 rev
Automatic Electric Fuel Transfer Pump with Auto-Stop 3.8GPM & 51 Hose & 4 Size Adapters Gas Can Pump with Leak Protection for Gasoline Diesel Kerosene Gifts for Men Dad Him - 2nd Gen Red Black
VEECAP$40.854.4★501 rev
Newest
by launch date
Garvee 15 Gallon Gas Caddy Heavy-Duty Gas Can and Fuel Caddy with Manual Fuel Transfer Pump Portable Fuel Tank on Wheels with 10 ft Hose for Lawn Mowers Cars Boats ATVs Home and Farm Use Grey
Garvee$116.2038 rev
Garvee 15 Gallon Gas Caddy Heavy-Duty Gas Can and Fuel Caddy with Manual Fuel Transfer Pump Portable Fuel Tank on Wheels with 10 ft Hose for Lawn Mowers Cars Boats ATVs Home and Farm Use Grey
Garvee$111.4319 rev
Automatic Electric Fuel Transfer Pump with Auto-Stop 3.8GPM & 51 Hose & 4 Size Adapters Gas Can Pump with Leak Protection for Gasoline Diesel Kerosene Gifts for Men Dad Him - 2nd Gen Yellow Black
VEECAP$40.03501 rev
Bonviee Portable Cordless Fuel Transfer Pump with Auto-Stop 3.8 GPM Gas Can Pump Battery or USB Powered 51 Hose 4 Universal Adapters No-Spill Pump for Gasoline & Diesel (Bare Tool)
Bonviee$40.98182 rev
Portable Fuel Transfer Pump with 47 Hose-High Flow Hand Fuel Pump Battery Powered Siphon Pump for Gasoline Mechanical Fuel Pumps Universal Fit for Gasoline Vehicles Fuel Water TransferAmber
BestCosy$20.081,472 rev
Trending
90-day click momentumGarvee 15 Gallon Gas Caddy Heavy-Duty Gas Can and Fuel Caddy with Manual Fuel Transfer Pump Portable Fuel Tank on Wheels with 10 ft Hose for Lawn Mowers Cars Boats ATVs Home and Farm Use Grey
Garvee$111.433.9★
Bonviee Portable Cordless Fuel Transfer Pump with Auto-Stop 3.8 GPM Gas Can Pump Battery or USB Powered 51 Hose 4 Universal Adapters No-Spill Pump for Gasoline & Diesel (Bare Tool)
Bonviee$40.984.5★
Garvee 15 Gallon Gas Caddy Heavy-Duty Gas Can and Fuel Caddy with Manual Fuel Transfer Pump Portable Fuel Tank on Wheels with 10 ft Hose for Lawn Mowers Cars Boats ATVs Home and Farm Use Grey
Garvee$116.204.8★
Automatic Electric Fuel Transfer Pump with Auto-Stop 3.8GPM & 51 Hose & 4 Size Adapters Gas Can Pump with Leak Protection for Gasoline Diesel Kerosene Gifts for Men Dad Him - 2nd Gen Yellow Black
VEECAP$40.034.4★
Portable Fuel Transfer Pump with 47 Hose-High Flow Hand Fuel Pump Battery Powered Siphon Pump for Gasoline Mechanical Fuel Pumps Universal Fit for Gasoline Vehicles Fuel Water TransferAmber
BestCosy$20.084.2★
What buyers say about liquid pump
What buyers praise and complain about, mined from review topics.What buyers love
“Convenient and easy”
“The build quality is excellent”
“Excellent Value”
“Works flawless”
“Exactly what I needed”
“very good pressure”
“Great for fuel”
“Quick charge”
“Portable Pump”
“Pretty Strong”
What buyers complain about
“Didnt Last”
“Battery doesn't last”
“low quality product for a low price”
“Did not work”
“Does not fit”
“Leaks Gas”
“Did not charge”
“I feel like the price is steep for what it is”
“It makes noise”
“Pressure gauge is off sometimes”
Top return reasons
Common questions
- Is liquid pump profitable to sell on Amazon United States?
- The niche generates $143K/yr across 50 tracked products. 17 of 24 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Worth a look (63/100).
- How competitive is the liquid pump niche?
- 36 brands and 70 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in liquid pump?
- Top complaints mined from reviews: Durability, Battery Life, Quality-Overall. The return rate is 2.2%.
- When does demand for liquid pump peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the liquid pump niche?
- Listings span $9.66–$304.13; the average listing price is $65.90 (sweet spot $15–$100). The average incumbent carries 1,415 reviews — the moat a new listing must climb.