Is liquid glass epoxy profitable to sell on Amazon United States?

The niche generates $747K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the liquid glass epoxy niche?

10 brands and 41 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in liquid glass epoxy?

Top complaints mined from reviews: Value For Money, Quality-Overall, Functionality-Overall. The return rate is 1.1%.

When does demand for liquid glass epoxy peak?

Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.

What does it cost to enter the liquid glass epoxy niche?

Listings span $8.92–$181.55; the average listing price is $49.87 (sweet spot $15–$100). The average incumbent carries 6,516 reviews — the moat a new listing must climb.

liquid glass epoxy

Worth a look

Shows low returns (1.1%), but soft demand (-18.6% this quarter) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$49.87

avg listing price — sweet spot $15–$100

Market size

Good$747K

$747K/yr · 357K searches

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$8.92–$181.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,515.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, liquid glass epoxy is a $747K/yr Amazon United States market (357K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

liquid glass epoxy market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $748K–$997K; units × avg price
Conversion rate: 4.2%
Avg BSR: #415
Page quality: 0%
Prime: 79%
Sponsored: 75%
Out of stock: 0.3%
Avg brand age: 56 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

Drybar42%
Liquid Glass25%
Superclear18%
LIQUID GLASS4%
Blue Magic2%
CERAKOTE2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.8×

Open Trend

Top liquid glass epoxy search terms

liquid glass132K/yr -11.4%2.3% conv.
liquid glass car coating21K/yr +138.0%1.0% conv.
liquid glass epoxy31K/yr -47.5%3.4% conv.
liquid glass car polish39K/yr -58.0%2.8% conv.
liquid glass hair6K/yr +593.3%7.0% conv.
drybar liquid glass14K/yr +41.4%10.4% conv.
liquid glass drybar10K/yr +49.8%10.3% conv.
dry bar liquid glass12K/yr +30.0%11.9% conv.
liquid glass coating10K/yr -49.4%0.5% conv.
super clear epoxy resin11K/yr -15.7%3.0% conv.

All search terms

Top liquid glass epoxy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Drybar Liquid Glass Moisture-Rich Miracle Smoothing Sealant for Fine-Medium Hair | Heat Protectant for Hair Lasts Through 3 Washes for Long-Lasting Frizz Resistance and High-Shine Finish

Drybar$30.864.4★1,291 rev

Liquid Glass Ultimate Auto Polish/Finish Endorsed and Sold by Professionals The World Over - 16 Fluid Ounces.

Liquid Glass$36.644.3★989 rev

Superclear Liquid Glass Deep Pour Epoxy Resin 3 Gallons Kit 2-4 Inch Clear Casting Resin for River Tables Live Edge Wood Large Molds Food Safe Zero VOC Bubble Free

Superclear$180.954.7★6,371 rev

LIQUID GLASS Screen Protector for All Smartphones Tablets and Watches Scratch and Shatter Resistant Wipe On Nano Protection for Up To 4 Devices - Bottle

LIQUID GLASS$29.884.4★3,870 rev

Superclear Table Top Epoxy Resin Crystal Clear 1:1 Protective Coating for Tabletops Bar Tops Countertops Anti-Yellowing UV Resistant Made in the USA (2 Gallon Without Kit)

Superclear$90.284.5★15,618 rev

Newest

by launch date

Magic Shield$95.342 rev

1mo ago

Liquid Glass Detail Spray - Optical Brightener For Paint Brightwork Glass Plastic Finish Wood & Other Non-Porous Surfaces.

Liquid Glass$25.2158 rev

1y ago

Drybar Liquid Glass Miracle Smoothing Sealant for Fine-Medium Hair - Travel Size | Heat Protectant for Hair Lasts through 3 Washes for Long-Lasting Frizz Resistance and High-Shine Finish

Drybar$15.151,291 rev

2y ago

Drybar Liquid Glass High-Gloss Finishing Serum | Use Post-Blowout to Reduces Frizz Tames Flyaways and Provides Weightless Hydration to Hair while Adding Shine Vegan & Cruelty-Free

Drybar$27.40162 rev

2y ago

Drybar Liquid Glass Instant Glossing Rinse

Drybar$30.93125 rev

3y ago

What buyers say about liquid glass epoxy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product”

Ease Of Use13%

“Easy Peasy”

Brightness/Shine/Glow8%

“I like a bright screen”

Instructions/User Manual/Troubleshooting6%

“Instructions were easy to follow”

Value For Money5%

“Very inexpensive”

Durability4%

“Works and lasts”

Efficiency4%

“This epoxy works great”

Material Quality4%

“Best clear epoxy we have used”

Smell3%

“Smells great”

Stitch/Finish/Polish2%

“Fine quality and easy to finish”

What buyers complain about

Value For Money14%

“Not a good value”

Quality-Overall13%

“Over price garbage”

Functionality-Overall6%

“Doesn't work”

Color6%

“the pour was yellow”

Material Quality5%

“Not as described this stuff is difficult to use a micro fiber cloth is better than cotton cloth”

Durability5%

“doesn't last longer than a week”

Advertised Vs Actual Product4%

“does not perform as described”

Ease Of Cleaning4%

“It's not a clean, clear, stable product”

Paint Quality3%

“Bad wax”

Smell3%

“It does have a strong smell”

Top return reasons

Advertised Vs Actual Product17%

Functionality-Overall16%

Leak-Proof11%

Smell8%

Moist/Dry6%

Value For Money6%

Defective Material/Parts5%

Suitability Short Hair5%

Product Condition4%

Drop/Impact Protection3%

Common questions

Is liquid glass epoxy profitable to sell on Amazon United States?: The niche generates $747K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the liquid glass epoxy niche?: 10 brands and 41 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in liquid glass epoxy?: Top complaints mined from reviews: Value For Money, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
When does demand for liquid glass epoxy peak?: Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
What does it cost to enter the liquid glass epoxy niche?: Listings span $8.92–$181.55; the average listing price is $49.87 (sweet spot $15–$100). The average incumbent carries 6,516 reviews — the moat a new listing must climb.