License Plate Protector
MaybeThe top 5 brands take only 54% of clicks. But demand is soft, at +4.8% this quarter, so License Plate Protector is a Maybe.
- Flapen Score
- 61 / 100Top 8% of 7,287 Automotive niches · +12 vs the category median of 4961
- Market size
- $783K/yr968K searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 51%top-5 click share · 28 brands · 54 sellers
Flapen Score
License Plate Protector against its category
The dotted line is the Automotive average. Past it, License Plate Protector is stronger. Inside it, weaker.
Market
The License Plate Protector market on Amazon at a glance
Shoppers on Amazon United States searched for License Plate Protector 968K times last year and spent an estimated $783K. The top 5 brands take 54% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 968K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $783K a year.
- Searches, last 12 months
- 968K
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $783Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- license plate protector347K searches a year
02 · Price
A sale here is worth $15.64.
Listings sell for $15.64 on average, from $8.40 to $37.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $15.64 that is $12K to $16K a year per listing.
- Average price
- $15.64inside the $15 to $100 sweet spot
- Price range
- $8.40–$37.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #185 within License Plate Covers & Frames. It carries 1,869 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 84%
- Out of stock, average day
- 4.2%
- Average rank
- #185in License Plate Covers & Frames
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 1,869per listing
- Listings tracked
- 32
04 · Newcomers
10 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top License Plate Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
54
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
51%
Top 20: 87%
Open market
40%
- Brand 116%
- Brand 213%
- Brand 311%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
License Plate Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top License Plate Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- license plate protector347K/yr
- tinted license plate protector139K/yr
- clear license plate protector69K/yr
- license plate blackout42K/yr
- smoked license plate protector37K/yr
- tinted license plate cover76K/yr
- license plate tint26K/yr
- clear license plate cover32K/yr
- license plate blocker21K/yr
- smoke license plate protector20K/yr
Reviews and returns
What reviews say buyers love and hate about License Plate Protector
We read the reviews and the return reasons for every product selling here.
“too tall”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common License Plate Protector questions
Answered from the same tracked data.