License Plate Protector

Shoppers searched for this 968K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $783K a year.

Searches, last 12 months

968K

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

5.2%

Market size, estimated

$783Ka year

Peak month

August1.5× the quietest month

Top search term

license plate protector347K searches a year

Listings sell for $15.64 on average, from $8.40 to $37.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $15.64 that is $12K to $16K a year per listing.

Average price

$15.64inside the $15 to $100 sweet spot

Price range

$8.40–$37.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$16K

Returns

2.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #185 within License Plate Covers & Frames. It carries 1,869 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

84%

Out of stock, average day

4.2%

Average rank

#185in License Plate Covers & Frames

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,869per listing

Listings tracked

32

15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

10Amazon's first-year sales bar

Average brand age

37 months