license plate frames
Launch itA $5.4M/yr market growing +5.5% this quarter with returns at 2.8% — clears our launch bar.
Market size
Incredible$5.4M$5.4M/yr · 14.7M searches
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$4.72–$32.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,546.08avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, license plate frames is a $5.4M/yr Amazon United States market (14.7M searches/yr). The top 5 brands hold 57% of demand. Verdict: Launch it — 59/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
license plate frames market data
- Units sold / yr
- 400K–500K
- avg 6,000–8,000/product
- Revenue / yr
- $5.4M–$6.8M
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.4%
- Avg brand age
- 41 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
71
Top-5 brand share
57%
Top 20: 89%
Top-5 click share
36%
Top 20: 74%
Open market
38%
- Aujen21%
- QUANQIUFEI11%
- OKLPF10%
- lengnoyp8%
- Mega Racer7%
- SunplusTrade5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top license plate frames search terms
- license plate frames7.7M/yr
- license plate frame1.3M/yr
- license plate frames for women1.2M/yr
- license plate715K/yr
- black license plate frame618K/yr
- license plate cover652K/yr
- license plate holder551K/yr
- car plate frame231K/yr
- cute license plate frame189K/yr
- car license plate frame191K/yr
Top license plate frames products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aujen Silicone License Plate Frames Black 2 Pack Car License Plate Frame Universal US Black License Plate Holders Brackets Rust-Proof Weather & Rattle-Proof Car Accessories
Aujen$11.054.7★33,483 rev
Bling License Plate Frame for Women 1PCS Sparkly License Plate Frames| Over 1200 pcs 14 Facets Bedazzled Clear Glass Diamond Rhinestone Crystals w/Free Glitter Diamond Box (Black)
OKLPF$9.834.6★12,121 rev
QUANQIUFEI 2 Pack License Plate Frames Stainless Steel Car License Plate Cover Car Accessories with Screw Caps (Black)
QUANQIUFEI$7.024.5★3,432 rev
2PCS Premium Matte Black License Plate Frames Solid Rust-Proof Aluminum Holder with 2 Holes Universal Car Frame for Women and Man Including Screws by Lengnoyp.
lengnoyp$7.134.6★4,038 rev
Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal
Aujen$9.354.6★6,456 rev
Newest
by launch date
2PCS Clear License Plate Covers and Frames Personalized License Plate Frame with Screws Screw Caps Washers Rust-Proof Auto LicensePlate Holder Universal License Protector for Standard US Plates
PLALEI$20.03161 rev
Creathome 3D Shining Daisy Wrenth License Plate Frame from Pure Zinc Alloy Metal Perfect Plate Holder Chrome with Pink Glitter
creathome$16.964,326 rev
2 Pack Black License Plate Frame Black Aluminum License Plate Cover Matte License Plate Front and Rear 2 Packs. (2 Holes) Come with Screw Cap Screw Washer
OKLPF$7.10730 rev
Amiss Bling License Plate Frame for Women 2Pack Rhinestone Handcrafted Crystal Premium Stainless Steel Stainless Steel Car Accessories with Diamond Sparkle Glitter Caps (Pink)
Amiss$9.712,442 rev
HOTOR License Plate Frame - Lastingly Bling and Sparkly License Plate Frame for Women Stainless Steel & Obstruction-Free Frame with Multifaceted Rhinestones White 2 Pack
HOTOR$9.885,079 rev
Trending
90-day click momentum2PCS Clear License Plate Covers and Frames Personalized License Plate Frame with Screws Screw Caps Washers Rust-Proof Auto LicensePlate Holder Universal License Protector for Standard US Plates
PLALEI$20.034.2★
Creathome 3D Shining Daisy Wrenth License Plate Frame from Pure Zinc Alloy Metal Perfect Plate Holder Chrome with Pink Glitter
creathome$16.964.8★
Premium Matte Black License Plate Frames 2 Pack Rust-Free Stainless Steel Rattle-Free Universal with Screw Caps Slim-Top Design Thin Rigid Metal Front & Rear Car Tag Holders - for Men & Women
Mega Racer$27.264.4★
Alpmosn 2PCS Stainless Steel License Plate Frames 4 Holes Car Licence Plate Covers with Screws Washers and Caps Car Exterior Accessories License Plate Holder for US Vehicles (Black)
alpmosn$8.494.6★
Premium Slim Matte Black License Plate Frames 2 Pack Rust-Free Stainless Steel & Rattle-Free Street Legal Universal with Screw Caps Thin Metal Front & Rear Car Tag Holders for Men & Women
Mega Racer$27.974.6★
What buyers say about license plate frames
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Fits exactly as it should”
“Easy to put on”
“Exactly as pictured”
“Fair price”
“Easy peasy”
“Seems to be a durable product”
“Designed well”
“Sturdy, easy to install”
“Love the dark color”
What buyers complain about
“Didn't fit”
“Bad quality”
“Screws were not included”
“Broke”
“Will rust”
“Color faded”
“False advertising”
“Flimsy material though”
“Way too thick”
“A LITTLE HARD TO INSTALL”
Top return reasons
Common questions
- Is license plate frames profitable to sell on Amazon United States?
- The niche generates $5.4M/yr across 49 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Launch it (59/100).
- How competitive is the license plate frames niche?
- 34 brands and 71 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in license plate frames?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Mounting. The return rate is 2.8%.
- When does demand for license plate frames peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the license plate frames niche?
- Listings span $4.72–$32.93; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 4,546 reviews — the moat a new listing must climb.