License Plate Frames

Shoppers searched for this 14.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months

14.7M

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

2.7%

Market size, estimated

$5.4Ma year

Peak month

March1.4× the quietest month

Top search term

license plate frames7.7M searches a year

Listings sell for $13.50 on average, from $4.72 to $32.93. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At $13.50 that is $81K to $108K a year per listing.

Average price

$13.50under the $15 to $100 sweet spot

Price range

$4.72–$32.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

6,000–8,000

Revenue per listing a year

$81K–$108K

Returns

2.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #48 within License Plate Covers & Frames. It carries 4,546 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#48in License Plate Covers & Frames

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,546per listing

Listings tracked

49

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

41 months