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Lexus

Fail

Buyers convert on only 1.1% of searches, so Lexus is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$129K/yr548K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
36%top-5 click share · 33 brands · 48 sellers

Flapen Score

Lexus against its category

The dotted line is the Automotive average. Past it, Lexus is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lexus market on Amazon at a glance

Shoppers on Amazon United States searched for Lexus 548K times last year and spent an estimated $129K. The top 5 brands take 43% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
1.1%
Market size, estimated
$129Ka year
Peak month
July1.3× the quietest month
Top search term
lexus119K searches a year

02 · Price

A sale here is worth $21.28.

Listings sell for $21.28 on average, from $6.64 to $167.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.28 that is $0 to $2K a year per listing.

Average price
$21.28inside the $15 to $100 sweet spot
Price range
$6.64–$167.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #508 within Body & Trim. It carries 7,620 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
5.3%
Average rank
#508in Body & Trim
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
7,620per listing
Listings tracked
40

04 · Newcomers

7 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lexus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

48

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

36%

Top 20: 72%

Open market

53%

  • Brand 124%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Lexus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lexus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lexus119K/yr
  • lexus is 350 f sport accessories48K/yr
  • lexus is250 accessories71K/yr
  • lexus tx 350 accessories49K/yr
  • lexus nx 350 accessories41K/yr
  • lexus is350 f sport accessories49K/yr
  • 2026 lexus is 350 f sport accessories6K/yr
  • lexus gs350 accessories20K/yr
  • lexus nx 300 accessories18K/yr
  • lexus is 250 accessories15K/yr

Reviews and returns

What reviews say buyers love and hate about Lexus

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
3.4%of orders come back
“DOES NOT FIT”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lexus questions

Answered from the same tracked data.