Leather Paint for Furniture
FailThe top 5 brands take 99% of clicks, so Leather Paint for Furniture is a Fail.
- Flapen Score
- 43 / 100Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 4943
- Market size
- $123K/yr104K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 78%top-5 click share · 6 brands · 23 sellers
Flapen Score
Leather Paint for Furniture against its category
The dotted line is the Automotive average. Past it, Leather Paint for Furniture is stronger. Inside it, weaker.
Market
The Leather Paint for Furniture market on Amazon at a glance
Shoppers on Amazon United States searched for Leather Paint for Furniture 104K times last year and spent an estimated $123K. The top 5 brands take 99% of clicks. Demand peaks in Feb–May. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $123Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- clydes leather recoloring balm57K searches a year
02 · Price
A sale here is worth $26.47.
Listings sell for $26.47 on average, from $10.10 to $43.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $26.47 that is $7K to $13K a year per listing.
- Average price
- $26.47inside the $15 to $100 sweet spot
- Price range
- $10.10–$43.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #122 within Interior Care. It carries 4,806 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 88%
- Out of stock, average day
- 12.0%
- Average rank
- #122in Interior Care
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 4,806per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Leather Paint for Furniture products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
23
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 161%
- Brand 228%
- Brand 37%
- Brand 42%
- Brand 51%
- Brand 61%
Demand
Leather Paint for Furniture search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May · busiest ÷ quietest = 1.7×
Search terms
Top Leather Paint for Furniture search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clydes leather recoloring balm57K/yr
- clydes 4 step leather recoloring kit17K/yr
- clydes leather company14K/yr
- black leather dye for car seats5K/yr
- black leather color restorer4K/yr
- clydes leather3K/yr
- clydes leather balm2K/yr
Reviews and returns
What reviews say buyers love and hate about Leather Paint for Furniture
We read the reviews and the return reasons for every product selling here.
“color was a little too light”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leather Paint for Furniture questions
Answered from the same tracked data.