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Leather Motorcycle Jacket Men

Fail

An estimated 14.7% of orders come back, so Leather Motorcycle Jacket Men is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$88K/yr326K searches / yr
90-day growth
-43.4%search demand this quarter
Competition
11%top-5 click share · 63 brands · 84 sellers

Flapen Score

Leather Motorcycle Jacket Men against its category

The dotted line is the Automotive average. Past it, Leather Motorcycle Jacket Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Motorcycle Jacket Men market on Amazon at a glance

Shoppers on Amazon United States searched for Leather Motorcycle Jacket Men 326K times last year and spent an estimated $88K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-43.4%
Conversion, latest week
0.2%
Market size, estimated
$88Ka year
Peak month
December6.2× the quietest month
Top search term
leather riding jacket16K searches a year

02 · Price

A sale here is worth $112.51.

Listings sell for $112.51 on average, from $26.10 to $447.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $112.51 that is $0 to $11K a year per listing.

Average price
$112.51above the $15 to $100 sweet spot
Price range
$26.10–$447.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
14.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #268 within Protective Gear. It carries 587 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
86%
Out of stock, average day
6.2%
Average rank
#268in Protective Gear
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
587per listing
Listings tracked
281

04 · Newcomers

0 of last year's 65 launches cleared the first-year sales bar.

65 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
65
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Leather Motorcycle Jacket Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

63 rising

Sellers

84

Top-5 brand share

53%

Top 20: 84%

Top-5 click share

11%

Top 20: 29%

Open market

47%

  • Brand 114%
  • Brand 211%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Leather Motorcycle Jacket Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Leather Motorcycle Jacket Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather riding jacket16K/yr
  • mens brown leather jacket35K/yr
  • leather jacket with hood33K/yr
  • cafe racer jacket15K/yr
  • leather motorcycle jackets11K/yr
  • chamarras y abrigos de cuero para hombre14K/yr
  • mens leather coat42K/yr
  • levis leather jacket men22K/yr
  • leather coats for men23K/yr
  • light leather jacket men8K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Motorcycle Jacket Men

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
14.7%of orders come back
“Sized Wrong”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Leather Motorcycle Jacket Men questions

Answered from the same tracked data.