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Leather Edge Paint

Fail

The top 5 brands take 96% of clicks, so Leather Edge Paint is a Fail.

Flapen Score
36
36 / 100
Ranks 6,608 of 7,287 Automotive niches · −13 vs the category median of 49
Market size
$63K/yr97K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
79%top-5 click share · 7 brands · 53 sellers

Flapen Score

Leather Edge Paint against its category

The dotted line is the Automotive average. Past it, Leather Edge Paint is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Edge Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Leather Edge Paint 97K times last year and spent an estimated $63K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
4.8%
Market size, estimated
$63Ka year
Top search term
leather edge paint36K searches a year

02 · Price

A sale here is worth $13.41.

Listings sell for $13.41 on average, from $6.63 to $42.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.41 that is $3K to $7K a year per listing.

Average price
$13.41under the $15 to $100 sweet spot
Price range
$6.63–$42.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #122 within Interior Care. It carries 8,232 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#122in Interior Care
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
8,232per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Leather Edge Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

53

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Brand 154%
  • Brand 228%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Leather Edge Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Leather Edge Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather edge paint36K/yr
  • edge kote16K/yr
  • edge kote for leather8K/yr
  • leather edge coat7K/yr
  • edge paint6K/yr
  • fiebings edge kote6K/yr
  • edge coating for leather6K/yr
  • handbag edge repair kit4K/yr
  • giardini edge paint4K/yr
  • edge coat4K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Edge Paint

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
1.0%of orders come back
“the color had faded a bit”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Leather Edge Paint questions

Answered from the same tracked data.