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Leather Dye Brown

Fail

Demand is soft, at -15.7% this quarter, so Leather Dye Brown is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$114K/yr88K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
55%top-5 click share · 14 brands · 80 sellers

Flapen Score

Leather Dye Brown against its category

The dotted line is the Automotive average. Past it, Leather Dye Brown is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Dye Brown market on Amazon at a glance

Shoppers on Amazon United States searched for Leather Dye Brown 88K times last year and spent an estimated $114K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
9.8%
Market size, estimated
$114Ka year
Peak month
September2.3× the quietest month
Top search term
leather dye brown32K searches a year

02 · Price

A sale here is worth $13.22.

Listings sell for $13.22 on average, from $6.14 to $24.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.22 that is $1K to $3K a year per listing.

Average price
$13.22under the $15 to $100 sweet spot
Price range
$6.14–$24.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #42 within Interior Care. It carries 7,683 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#42in Interior Care
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
7,683per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Leather Dye Brown products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

80

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 96%

Open market

17%

  • Fiebing's37%
  • Angelus25%
  • KIEPOL7%
  • FORTIVO6%
  • Tough 15%
  • GRIFFIN4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Leather Dye Brown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.3×

Search terms

Top Leather Dye Brown search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • leather dye brown32K/yr
  • brown leather dye19K/yr
  • dark brown leather dye15K/yr
  • brown shoe dye7K/yr
  • shoe dye brown6K/yr
  • leather dye dark brown4K/yr
  • brown leather stain3K/yr
  • brown shoe dye leather2K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Dye Brown

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Color”
2.0%of orders come back
“Color did not match”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Leather Dye Brown questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data