Leather Dye
FailDemand is soft, at -11.6% this quarter, so Leather Dye is a Fail.
- Flapen Score
- 49 / 100Ranks 3,500 of 7,287 Automotive niches · on the category median49
- Market size
- $365K/yr551K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 53%top-5 click share · 13 brands · 102 sellers
Flapen Score
Leather Dye against its category
The dotted line is the Automotive average. Past it, Leather Dye is stronger. Inside it, weaker.
Market
The Leather Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Leather Dye 551K times last year and spent an estimated $365K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.
- Searches, last 12 months
- 551K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $365Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- leather dye269K searches a year
02 · Price
A sale here is worth $16.54.
Listings sell for $16.54 on average, from $7.77 to $49.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $16.54 that is $4K to $8K a year per listing.
- Average price
- $16.54inside the $15 to $100 sweet spot
- Price range
- $7.77–$49.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #78 within Interior Care. It carries 5,065 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #78in Interior Care
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 5,065per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Leather Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Jet Black)
- Price
- $12.15
- Rating
- 4.5/5
- Reviews
- 1,612
- Age
- 2y ago

Fiebings Leathercolors 4 oz. Dark Brown
- Price
- $10.12
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 8y ago

Fiebings Leather Dye 6 Pack
- Price
- $20.99
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 4y ago

Fiebings Pro Dye Black 4 oz. - Professional Oil Dye for Leather
- Price
- $12.43
- Rating
- 4.7/5
- Reviews
- 4,285
- Age
- 13y ago

Angelus Leather Dye Permanent Leather Dye for Shoes Boots Bags Crafts Furniture & More - 3 fl oz Jet Black
- Price
- $12.03
- Rating
- 4.6/5
- Reviews
- 7,930
- Age
- 12y ago
Trending
estimated 90-day click momentum
Bickmore Bick 4 Leather Conditioner 8 oz - Cleaner & Conditioner - Restore Polish & Protect All Smooth Finished Leathers
- Price
- $10.87
- Rating
- 4.7/5
- Reviews
- 22,713
- Age
- 18y ago

Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Oxblood)
- Price
- $12.19
- Rating
- 4.5/5
- Reviews
- 1,612
- Age
- 2y ago

Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Burgundy)
- Price
- $11.99
- Rating
- 4.5/5
- Reviews
- 1,612
- Age
- 2y ago

Fiebings Leathercolors 4 oz. Dark Brown
- Price
- $10.12
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 8y ago

Angelus Acrylic Leather Paint Best Sellers Kit Flexible Paint For Shoes Sneakers Leather Canvas Furniture and More - 12 Colors (1 oz Each)
- Price
- $42.69
- Rating
- 4.8/5
- Reviews
- 10,326
- Age
- 13y ago
Newest
by launch date
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
- Price
- $10.06
- Rating
- 4.3/5
- Reviews
- 2,944
- Age
- 2y ago

Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Jet Black)
- Price
- $12.15
- Rating
- 4.5/5
- Reviews
- 1,612
- Age
- 2y ago

Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Brown)
- Price
- $12.06
- Rating
- 4.5/5
- Reviews
- 1,612
- Age
- 2y ago

Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Burgundy)
- Price
- $11.99
- Rating
- 4.5/5
- Reviews
- 1,612
- Age
- 2y ago

Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Oxblood)
- Price
- $12.19
- Rating
- 4.5/5
- Reviews
- 1,612
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
102
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 91%
Open market
11%
- Fiebing's40%
- Angelus27%
- Realeather10%
- STARTSO WORLD6%
- Bickmore4%
- FORTIVO3%
- Open — no brand owns it (7 brands, 11%)
Demand
Leather Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Leather Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- leather dye269K/yr
- fiebings leather dye67K/yr
- shoe dye44K/yr
- leather stain39K/yr
- fiebings pro dye28K/yr
- leather dye kit29K/yr
- leather shoe dye12K/yr
- leather stains and dyes11K/yr
- leather dye for shoes7K/yr
- fiebings pro leather dye5K/yr
Reviews and returns
What reviews say buyers love and hate about Leather Dye
We read the reviews and the return reasons for every product selling here.
“Wrong Color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leather Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









