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Leather Dye

Fail

Demand is soft, at -11.6% this quarter, so Leather Dye is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$365K/yr551K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
53%top-5 click share · 13 brands · 102 sellers

Flapen Score

Leather Dye against its category

The dotted line is the Automotive average. Past it, Leather Dye is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Leather Dye 551K times last year and spent an estimated $365K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
4.0%
Market size, estimated
$365Ka year
Peak month
January1.2× the quietest month
Top search term
leather dye269K searches a year

02 · Price

A sale here is worth $16.54.

Listings sell for $16.54 on average, from $7.77 to $49.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $16.54 that is $4K to $8K a year per listing.

Average price
$16.54inside the $15 to $100 sweet spot
Price range
$7.77–$49.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #78 within Interior Care. It carries 5,065 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#78in Interior Care
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
5,065per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Leather Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

102

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

11%

  • Brand 140%
  • Brand 227%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Leather Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Leather Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather dye269K/yr
  • fiebings leather dye67K/yr
  • shoe dye44K/yr
  • leather stain39K/yr
  • fiebings pro dye28K/yr
  • leather dye kit29K/yr
  • leather shoe dye12K/yr
  • leather stains and dyes11K/yr
  • leather dye for shoes7K/yr
  • fiebings pro leather dye5K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Dye

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Color”
1.5%of orders come back
“Wrong Color”
A buyer, on “Color”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Leather Dye questions

Answered from the same tracked data.